Trinity Mirror axes chief marketer role
Branwell JohnsonTrinity Mirror is restructuring its marketing and is set to part company with recently appointed marketing director of national titles Lorraine Fraser.
Month: March 2010
Goodfella’s brand overhauled to change perception
Rosie BakerGoodfella’s frozen pizza brand is repositioning in a bid to establish it as a “master brand” and shift consumer perceptions.
FA looks to boost England brand in Asia after Telekom Malaysia deal
Russell ParsonsThe Football Association has agreed a partnership with Telekom Malaysia that allows the communications firm to produce England branded merchandise.
Facebook sees more US weekly traffic than Google for first time
Will CooperFacebook was the most visited website in the US last week, according to Experian Hitwise, overtaking Google for the first time.
Endemol recruits former Disney marketer
Branwell JohnsonEntertainment production company Endemol has appointed former Disney marketer Steve Copestake as global head of marketing.
Sponsors welcome Tiger Woods’ return
Russell ParsonsTiger Woods’ major sponsors have welcomed the announcement that he is to return to golf next month.
O2’s Peter Rampling off to Germany
Rosie BakerO2 head of consumer mobile Peter Rampling has been promoted to marketing director of the company’s German business.
Five to launch HD service
Rosie BakerFive is to launch an HD channel on BSkyB this summer.
So many ways to make Britain more ingenious
Marketing WeekIt may not be as gripping as a Dyson-style invention, but co-creation will do more for innovation than any amount of cuts to tax and red tape
Is the search over for first real challenger to Google?
Marketing WeekAdvances in monetising social networks could turn top dog Google’s fortunes, especially as search has become so expensive
Bringing 3D TV to a mass market will be a slow and painful process
Raymond SnoddyIf the launch of 3D TV is to be a success, broadcasters must address the lack of content and come to an agreement of standards
Is couture a step too far for Tesco?
Rosie BakerAnother week and another supermarket strides confidently into a new market. This time Tesco is taking on the catwalks with the launch of a couture clothing collection.
The truth of behaviour
Marketing WeekIn the third instalment of a series of retail marketing articles, Clive Humby, co-founder of dunnhumby discusses how retail businesses should link up behavioural data and customer attitudes.
Newspaper retail round up
Marketing WeekA roundup of this week’s retail news… Foyles, Tommy Hilfiger, Oddbins, Sainsbury’s, Fat Face, Liberty, Moss Bros
The entire event should be renamed brand idol, sponsored by our agencies
Marketing WeekI took the team off site this week to get them thinking about our 2011 brand plans. It might seem a long way off, but our business planning process requires more sign-offs than I care to mention.