Shoppers go green to compete for status
Noona UrantaShoppers are buying environmentally friendly goods to boost their reputation, not because they care about saving the planet, according to new research.
Shoppers are buying environmentally friendly goods to boost their reputation, not because they care about saving the planet, according to new research.
Samsung UK has appointed CHI to handle its £7m 3D TV brief.
The government has powers to intervene in ITV’s wrangle over its Contract Rights Renewal (CRR) burden with the Competition Commission, reports suggest.
Aegis Group has posted a drop in underlying pre-tax profit of 21.8% for 2009 and has appointed Jerry Buhlmann as CEO.
Eco-fashion brand The Hemp Trading Company has awarded its £1m advertising account to Quiet Storm.
The Co-operative Group has posted a 20% increase in operating profit for the year ending 2 January, boosted by the acquisition of Somerfield.
Emotion is central to advertising effectiveness and we need to embrace it in our models of measurement, argues Orlando Wood, innovation director at online research agency BrainJuicer.
The change of season has resulted in a rise in well-being scores. Marketers should take advantage of this new wave of inspiration, argues Doug Edmonds, managing director at research agency, 2CV.
The problem with focus groups is that those taking part often feel pressured to say certain things. Or, simply resort to talking in clichés.
Research by TNS reveals content and apps are rising in importance as the reasons for buying a new mobile phone, but brands must match new social technology with usability and appearance.
Direct marketers are using technology such as analytics software and volunteered personal information to deliver messages that raise levels of engagement.
The Marketing Hall of Legends, the mentoring initiative for young marketers, has unveiled the Board of The Marketing Academy.
Direct Line has agreed a deal with Bauer Media to sponsor the breakfast show on its Magic 105.4 radio station.
EasyJet is taking advantage of the British Airways cabin crew strike to poach passengers by way of a national press campaign.
PepsiCo is voluntarily adopting a global policy to stop selling its full-sugar soft drinks to primary and secondary schools by 2012.