How blogging can be an effective marketing asset
Marketing WeekRobin Collyer, regional director for UK & International at Aprimo, takes a look at why more marketers need to broaden their scope of blogging.
Robin Collyer, regional director for UK & International at Aprimo, takes a look at why more marketers need to broaden their scope of blogging.
The Chancellor is set to get the red briefcase back out again next week and deliver his budgetary speech. For digital marketers, hopes must lie in further funding, or at least meaningful pledges, to the commitments laid out in the Digital Britain report.
Barclays has appointed Michelle McEttrick as chief marketing officer for its new Global Retail Banking (GRB) division.
Lipton Ice Tea is today launching a global advertising campaign starring X-men actor Hugh Jackman.
Marks & Spencer has confirmed that Sir Stuart Rose will step down from his chief executive role on 31 July 2010.
Mooncup, the feminine sanitary brand, is launching an unbranded campaign to encourage women to shed their embarrassment and talk about their vaginas.
Diageo is launching an in-store campaign to drive sales of its premium spirits.
Molson Coors CEO and ISBA president Mark Hunter has praised online regulation improvements following proposals to expand the CAP Code online.
The Campaign for Smarter Drinking has encouraged more than 60% of irresponsible drinkers reconsider their alcohol consumption, according to the drinks industry.
ITV is “open for business” to advertisers and wants an open dialogue to ensure that the relationship between the two parties continues to thrive, according to the broadcaster’s commercial chief.
Toby Carvery is launching its first television adverts as part of an integrated campaign.
UKOM, the online measurement company, has appointed James Smythe as its general manager following the departure of Peter Bowman in January.
The Department of Health has rejected the Health Select Committee’s call for statutory regulation of alcoholic drinks advertising and says it will continue with its policy of self regulation and education.
A Conservative government would work in partnership with the advertising industry and would maintain the current self regulatory system, according to shadow culture minister Ed Vaizey.
Unilever president of global foods, home and personal care Vindi Banga is to leave the fmcg company.