Yahoo finalises team to lead agency transition to Bing search platform

Yahoo has appointed MediaVest associate director Jon Myers as head of account management for the UK & Ireland as it steps up preparation for combining its search platform with Microsoft’s Bing next year.

Myers, who joins later this month after three years at MediaVest, will manage Yahoo’s relationships with agencies and brands as they transfer search activity to the new platform – known as the Search Alliance – in the first part of 2011. He will also be responsible for display relationships.

He will report directly to incoming MD James Wildman and replaces Nick Gill, who’s returning to Australia after two years in the position and four years at Yahoo.

The ten-year search deal will see Microsoft’s Bing power Yahoo’s search results, with Yahoo managing premium advertising relationships.

Both companies say a combined offering will provide a more robust competitor to Google and be more attractive to advertisers. Google currently has a 60% market share in North America and 90% in the UK.

Yahoo sales director Steve Brown said Myers’ appointment signified the company’s commitment to ensure both search and display ad partners are aware of the opportunities the search alliance will bring. “It’s paramount our customers are served efficiently and our display and search products work in harmony,” he said.

Both Yahoo and Microsoft have begun introducing the Search Alliance to UK agencies, but industry experts say more conversations are needed to ensure confidence in the multi-million-pound alliance is high.

Chris Whitelaw, president of i-Spy marketing, said, “We want to see what they’re going to do to really innovate to take on Google.”

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here