Lexus has unveiled a campaign featuring Kylie Minogue for the new CT 200h, claimed to be the world’s first hybrid luxury compact car. Pop singer Minogue is the marque’s new brand ambassador and the “Quiet Revolution” campaign also features a host of musicians, including Drum Roll, a group of drummers including Pauli Stanley McKenzie from […]
EDF Energy is launching a new reward scheme for its business customers that provides instant discounts, following research that suggests SMEs prefer to receive immediate savings rather than collect points.
The planned Royal Mail price rise for business mail will have a “far greater” impact on mail volumes than the Royal Mail estimates, according to the Direct Marketing Association (DMA).
Spotify has been valued at $1bn (£618m) after a new financing round led by a Russian technology investor who already has shares in Facebook, Groupon and Zynga.
Bodyform is bringing back its iconic “Whoah Bodyform…” advertising slogan with an integrated talent show style campaign to find the next voice of its ads.
Liverpool FC claims to be the first football club in the world to launch a fully transactional mobile store.
BMW has revealed a sub-brand “BMW i – Born Electric” for its sustainable vehicles division as part of its plan to develop premium products and services tailored to consumers’ rapidly changing mobility needs.
Apple’s latest terms and conditions on app subscriptions look set to be the subject of anti-trust scrutiny.
Marketing for the 2011 Census goes live 21 February with a communications strategy designed to give blanket coverage of the 26 million households across England and Wales. The results of the census will be used to shape investment in key public services during the next 10 years and high response rates will be essential for […]
Vodafone is rolling out its biggest ever marketing campaign for small to medium businesses.
Vote of no confidence: Tim Britton, chief executive of UK YouGov, talks about retail category management.
The latest avalanche of ABC stats documenting the relatively robust health of the UK’s magazine industry arrived last week but there is a deeper truth within the data that pays tribute to magazines as a direct marketing channel. With notable exceptions, the circulation of paid-for titles is in decline, as is the actual number of […]
Domino’s Pizza is to embed QR barcode ads within ’outdoor’ video game environments as part of its ongoing digital promotions for the new ’Spanish Sizzler’ pizza.
Waitrose Deliver, the supermarket’s home delivery website, is being rebranded as Waitrose.com as part of a £10m revamp.
The Queen’s Diamond Jubilee emblem, which will appear on official merchandise, has been revealed.