Retail is a fiercely competitive sector, but exclusive research shows that while shops might try to beat each other on price, consumer perceptions of how cheap or expensive brands are is not as simple as seeing what rings up when the barcode is swiped.
Gap’s head of brand Marka Hansen is to step down from her role, three months after the company’s logo fiasco.
The Government has asked Ofcom to review the Digital Economy Act’s proposed measures to restrict copyright infringement.
brightcove.createExperiences(); Unilever is launching a TV ad to promote its new Lynx Excite range, following its launch on iAd. The ad features a beautiful female angels falling to earth set to a cover version of ’Sexy Boys’ by Fallen Angels. The ad, created by Bartle Bogle Hegarty (BBH) features the strapline ’New Lynx Excite, even […]
O2 is readying a multi-million pound advertising campaign as part of a fresh strategy to focus on loyalty.
The discount supermarkets Aldi and Lidl are experiencing a resurgence as consumer confidence drops, according to the latest Kantar Worldpanel grocery market share figures.
Market research company TNS has recruited Tim Isaac to be its new global marketing director.
The advertising industry has rejected Government proposals that would see valuable advertising space donated to carry public information campaigns for nothing.
Ocado made its first ever quarterly profit during the final three months of 2010 as it posts its first full-year results as a listed company.
B&Q has signed up TV decorators Kirstie Allsopp and George Clarke to front a campaign designed to give consumers more confidence to redecorate their homes.
Heinz has teamed up with Guinness to launch a new variant of HP Sauce for St Patrick’s Day.
Social network Mumsnet is to allow brands to use its logo for the first time.
BP swung to a loss of £4.9bn (£3.1bn) last year, hit by the cost of cleaning up the oil spill in the Gulf of Mexico.
Brands must evolve their outdoor advertising strategy to reflect increased mobile web connectivity, according to CBS Outdoor.