Starwood to market Aloft brand in the UK
Branwell JohnsonStarwood Hotels & Resorts is readying a campaign to drive awareness of the Aloft brand in the UK.
Month: February 2011
Xbox can’t get Kylie Minogue out of its head
Lara O'ReillyMicrosoft Xbox 360’s Kinect game Dance Central is to be the headline sponsor of Kylie Minogue’s upcoming 35 date European tour.
Paddy Power readies mobile phone spoof ads
Lara O'ReillyBookmaker Paddy Power is launching a new TV campaign today (18 February) to boost its smartphone betting service. Paddy Power says it was the world’s first bookmaker to launch iPhone and iPad apps and the ad campaign aims to support its mobile betting arm, the fastest growing channel in the gambling sector. The campaign parodies […]
Unilever reshuffles senior media team
Rosie BakerUnilever has promoted Luis Di Como to senior vice president of global media as part of a wider reshuffle in its global media team.
Do digital music services need another encore?
Lara O'ReillyIn its latest example of “anything Apple can do, we can do better”, Google is set to launch a music service. The new service, which looks likely to be a direct competitor with Apple’s iTunes, is to roll out as part of an upgrade of its Android operating system (OS) Honeycomb which will power the […]
RBS appoints marketing chief for wealth division
Rosie BakerRBS has appointed Ian Ewart as director of marketing of its wealth division as part of an ongoing strategy to grow its wealth management franchise across each of its brands.
Cameron launches anti-AV campaign
Rosie BakerPrime Minister David Cameron is to launch his anti-AV campaign today.
ITV makes key appointment to develop multi-platform offerings
Branwell JohnsonITV is strengthening its cross-platform proposition with the appointment of Richard Williams to the newly created position of controller, multiplatform commissioning and digital content.
Should magazine publishers keep taking the tablets?
Lara O'ReillyThis week’s magazine ABC figures suggested a continuing improvement in the demand for magazines among consumers. But despite the renewed power in print, many publishers are moving to the world of tablets to increase brand reach and revenue streams. Since the iPad’s launch into the UK market in May last year, publishers have explored using […]
Ladbrokes plans £50m revamp
Lara O'ReillyLadbrokes says it will invest £50m on a brand revamp over the next two years and employ a brand marketing director to boost promotions.
Co-op sets out “radical” ethical plan and membership target
Rosie BakerCo-op has unveiled its ethical plan, which outlines a set of joined up goals to drive its ethical and co-operative operations across all the business groups, including food, banking, pharmacy, travel and funeral care.
Tasty results for cookery and kitchen sector mags
Lara O'ReillyABC: The cookery and kitchen sector saw a circulation increase of 36% for the year to 8,19m as more people choose to stay at home and search for cheaper recipes rather than dine out.
Ford launches outdoor augmented reality campaign
Rosie BakerFord is launching an augmented reality outdoor campaign to put its new C-Max model in the palm of consumers’ hands.
Women’s Weeklies continue to slide
Lara O'ReillyABC: The Women’s Weeklies sector took a major hit in the last six months, with all but two magazines reporting a yearly circulation decrease in 2010.
Women’s lifestyle mags on the rise
Lara O'ReillyABC: The Women’s Fashion and Lifestyle sector continues to rise, with year-year circulation increasing 6.7% 7,028,240 across all titles, according to the latest ABC figures for June to December 2010.