Sir Terry Leahy backs online education tool
Rosie BakerFormer Tesco CEO Sir Terry Leahy is backing the launch of the UK’s first video-based online teaching tool, Stuckonhomework.com.
Month: March 2011
M&S highlights “Only at M&S” innovation
Rosie BakerMarks & Spencer will use its “Only at M&S” strapline for the first time in an advertising campaign to promote clothing technology only available at M&S.
Nokia launches global campaign for E7 smartphone
Matthew ChapmanNokia is launching a global campaign for its E7 smartphone this month that aims to break conventions and encourage people to define their own success. Wieden + Kennedy Amsterdam created the campaign that uses a ’success is what you make it’ strapline to demonstrate success is ’no longer about your latest car, your new house, […]
Google fined for privacy violations
Will CooperFrance’s privacy watchdog has fined Google €100,000 (£87,179) for breaching the country’s privacy rules with both its Street View and Latitude products.
Debenhams adds Android and Nokia apps
Rosie BakerDebenhams has extended its multi-channel offer with the launch of transactional Android and Nokia apps.
COI demise part of the new Whitehall reality
Russell ParsonsNews that the Central Office of Information (COI), one of the UK’s biggest generators of direct marketing, is but a rubber stamp away from being axed should come as no surprise to anyone tracking the movements of a Government hell bent on creating a leaner and more efficient civil service. It is also not a […]
BBC Radio 5 live launches same-day TV campaign
Matthew ChapmanBBC Radio 5 Live is to film and launch television ads the same day to reflect the “dynamic” way that it delivers its news and sport show.
Twitter: a five year history in 140 characters
Lara O'ReillyTwitter marks its fifth birthday today (21 March). Marketing Week looks at the rise and rise of the micro-blogging site.
HMV may sell Waterstone’s to raise funds
Rosie BakerHMV Group could sell off its Waterstone’s chain as part of a plan to raise £75m; the retailer is expected to outline its proposals to its banks this week.
Ofgem orders “radical” energy reforms
Lara O'ReillyOfgem has ordered gas and electricity suppliers to simplify the pricing tariffs they offer customers.
Facebook snaps up Snaptu for £43m
Ronan ShieldsFacebook has agreed to purchase mobile app developer Snaptu in a deal reported to be worth up to $70m (£43.1m).
Toyota axes UK marketing director
Rosie BakerToyota GB has scrapped the role of marketing director as part of a senior management restructure designed to enable faster decision making.
Duncan Bannatyne: “MDs should sell on Twitter”
Lara O'ReillyDragons’ Den star Duncan Bannatyne says MDs and owners of companies should use Twitter to actively sell their products.
COI faces axe in overhaul of Government marketing strategy
Russell ParsonsThe Central Office of Information (COI) should be scrapped and replaced with a central body that will develop and plan the Government’s marketing strategy, according to a review.
Groupon’s shift from local could be long haul risk
Lara O'ReillyGroupon has shifted its strategy to invite high street brands to become its latest partners, providing well-known companies with an “alternative form of marketing to TV or press”. While I would be foolish to suggest a company worth an estimated $25bn (£15.61bn) is biting off more than it can chew, the choice to partner with […]