Month: March 2011

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Alcohol industry slams “baffling” budget

Russell Parsons

The alcohol industry has described Chancellor George Osborne’s decision to press ahead with a planned 7.2% increase in alcohol duty as a “disappointing” and “baffling” measure that will put further pressure on the ailing pub sector and hit sales in shops.

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Is Sainsbury’s slowdown a harbinger for sector?

Rosie Baker

Sainsbury’s reported a slowdown in sales during the fourth quarter, which caused its shares to fall 6% almost immediately. It also suggests that if Sainsbury’s, the top performing supermarket, is seeing a slowdown, we can expect worse reports from the rest of the retail sector in the coming months. Its like for like sales for […]

Tennis star Rafael Nadal joins Bacardi

Staff Reporter

Bacardi has unveiled a global tie-up with tennis champion Rafael Nadal as its newest ambassador to educate consumers about responsible drinking. Nadal, winner of nine Grand Slam titles, will lead the spirits company’s responsible drinking campaign, “Champions Drink Responsibly.” The campaign, created by 23red, will include advertising, PR, consumer experiential and social media initiatives. This […]

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Mark Ritson on luxury brands

Mark Ritson

The world of luxury is not just exclusive, it is highly secretive too. Several of the very large luxury brands are privately held like Chanel and Rolex and therefore do not need to report their annual or quarterly results. Even when the companies are publicly listed, like Louis Vuitton or Gucci, they are part of […]

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Toyota is making a mistake by scrapping marketing role

Rosie Baker

In axing the role of marketing director in the UK, Toyota has made an error of judgement. The change may speed up decision making but it will ultimately prove to be a blow to the Toyota brand in the UK. After 18 months of hard slog battling the reputation crisis that saw the Japanese car […]