Ruth Mortimer’s column on the acceleration of ’Facebook commerce’ generated a wide-ranging debate. Read the column online at mwlinks.co.uk/ RuthFCommerce and see comment extracts below. Facebook commerce is merely a new sales channel. The question it does pose well, however is what will be the sales channels of the future – ie, as we see […]
Your research on how digital is affecting marketing departments’ reorganisation plans (MW 10 March) wasn’t that surprising – except perhaps that it wasn’t 100% of CMOs planning to reorganise their teams. The digital environment demands flexibility, adaptability and evolution and a lot of marketing teams aren’t there yet, so reorganisations will become increasingly commonplace. People […]
Puma CEO Jochen Zeitz is absolutely right when he says CSR is just the start for brands to play a part in the environment (MarketingWeek.co.uk/Puma-CSR). So few corporations really give a genuine hoot about how they act, how their suppliers operate and how that impacts society. Real sustainability needs to go way beyond CSR and […]
Whyte & Mackay has appointed its first cross portfolio marketing director to develop and plan marketing activity globally.
If counting carbon catches on as a mass consumer trend Britain’s retail landscape is nowhere near ready to meet the demand. Managing budgets, diaries, calories and all of the other minutiae that are increasingly cramming their way into the corners of our daily lives just isn’t enough these days. We’ve now added counting carbon to […]
Apple has launched a legal move to block Amazon from using the “App Store” trademark for its “Android Appstore”, which launched in the US this week.
Qype, the consumer reviews social networking site, has appointed its first chief marketing officer to help build awareness in the UK and Europe.
Mental health charity Time to Change is launching a TV campaign to tackle the stigma about mental health among young people.
Play.com has warned that information from its customer database could have been leaked by a third party marketing communications agency.
Facebook is testing the option to expand its location-based service Places to include event pages.
The Advertising Standards Authority has moved to bolster its knowledge of children and family issues by appointing a former head teacher and the former chief executive of Barnardo’s to the body that rules on whether brands have breached advertising codes.
Mobile ad spend grew 116% year-on-year to hit £83m in 2010, according to research carried out by the IAB and accountancy firm PriceWaterhouseCooper (PwC).
Adidas Group has unveiled a five year strategy to overhaul the company’s approach to environmental management by focusing on significant improvements along the entire value chain.
Soft drink sales were resilient in 2010 despite a long winter and tough economic conditions, according to the 2011 Britvic Soft Drinks Report.
Sony Ericsson will use its sponsorship of sport and tennis events to push its soon to launch PlayStation smartphone, the Xperia Play.