Amazon warns of future loss as profits plummet by 73%
Amazon profits plunged 73% to $63m (£39.4m) in the third quarter as the online giant invested heavily on its new Kindle to take on Apple in the tablet market. Read the full story here.
Amazon profits plunged 73% to $63m (£39.4m) in the third quarter as the online giant invested heavily on its new Kindle to take on Apple in the tablet market. Read the full story here.
BA’s new-old strapline is a clever idea, but passengers would prefer it if it stopped talking about great service and just started doing it. I note that British Airways is reviving its traditional strapline ’To fly. To serve’. Presumably that means its staff are going to stop being grumpy and start being smiley. That will […]
Directories company Yell has appointed former Mars marketing chief Jenny Ashmore as its first ever group chief marketing officer to help steer the company’s shift to becoming a digital-led business.
Havas unveiled a 5% increase in the three months to 30 September, driven by strong performances of agencies in the UK, as well as the US and Asia, which offset a decline in its home market of France.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.