Netflix revives sitcom Arrested Development online
Netflix is to bring back sitcom Arrested Development as it continues its drive into original programming. Read the full story here.
Netflix is to bring back sitcom Arrested Development as it continues its drive into original programming. Read the full story here.
I wonder whether the launch of Adobe’s SocialAnalytics tool (MW last week) is the right way to go about achieving credible social media metrics. To boil down success in social media solely to conversion and assign a monetary value to ’Likes’ seems to be missing a trick. With the growth of social commerce, social ROI […]
Greggs is asking Facebook and Twitter fans to submit ideas for a festive song as it looks to “capture the festive spirit of customers” and raise money for forces charity Help for Heroes.
Loyalty card scheme Nectar is to offer members additional points for watching online ads through the launch of Adpoints. Read article here.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.