Brands told ‘must try harder’ on cookie compliance
The Information Commissioner’s Office (ICO) is urging website owners to step up their efforts regarding cookie compliance to prepare for full rollout next year. Read full article here.
The Information Commissioner’s Office (ICO) is urging website owners to step up their efforts regarding cookie compliance to prepare for full rollout next year. Read full article here.
I fear I shall be traded in as part of Mrs Secret Marketer’s Christmas shopping. Not content with driving her crazy in supermarkets where I confuse the weekly grocery shop with work-related store check distractions, my TV viewing habits have now tipped her over the edge. I suspect I am not the first bloke to […]
Job site reed.co.uk has launched a multichannel ad campaign, which asks the public to vote for the ad they would like to be aired on prime-time national, terrestrial and satellite TV from January as part of “Who’s hired? You decide”. Read the full story here.
American Express will launch a range of London-wide offers for cardholders in 2012 to exploit the uplift in retail sales that events such as the Olympic Games and the Diamond Jubilee are expected to bring.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?