Facebook rolls out enhanced pages for brands
Update means brands can message consumers directly.
Facebook has extended its Timeline format for brand pages and now allows brands to message consumers directly. Read the full story here.
Update means brands can message consumers directly.
Facebook has extended its Timeline format for brand pages and now allows brands to message consumers directly. Read the full story here.
One of Lloyds Banking Group’s most senior marketers, Joe Clift, has left the company after almost three years.
Mobile World Congress: Japanese consumer electronics giant Fujitsu is set to launch its tablets and smartphones into markets outside of Asia for the first time in the fourth quarter of 2012. Marketing Week spoke to Fujitsu’s product marketing director James Maynard about the strategy for the launch.
A joint effort between all interested parties promoting the many benefits of direct mail is required.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?