Moshi Monsters expands into music
Chidren’s brand Moshi Monsters launches album following Sony tie-up.
Children’s virtual world Moshi Monsters is making its first major foray into music following a tie-up with Sony. Read the full story here.
Chidren’s brand Moshi Monsters launches album following Sony tie-up.
Children’s virtual world Moshi Monsters is making its first major foray into music following a tie-up with Sony. Read the full story here.
Update means brands can message consumers directly.
Ken McMeikan, the chief executive of Greggs, says in this week’s cover story that one way to save the high street is for shops to be so exciting and have such brilliant service, that people buy from them there and then, rather than online or with a competitor. He says: “If people can buy goods […]
Getty Images, the media content company, has revealed the first ever umbrella strategy in its 16-year history as it looks to unify its imagery, music and video licensing services.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.