Morrisons’ first music festival drowned out

Morrisons’ first foray into music festivals has been cancelled due to the severe weather warnings and flooding due to hit the UK this weekend.

Morrisons M Fest

The M Fest family festival in Leeds, whose line-up included Cher Lloyd, The Human League and Bob Geldof, was scheduled for this weekend.

To limit damage to its reputation, Morrisons has launched a communications campaign using all media channels including TV, radio and digital to make sure that all ticket holders know that the event, is cancelled.

It will also make sure that all store staff and customer service desks are prepared to communicate the cancellation to customers.

Morrisons is already facing an angry backlash from Facebook users with one customer, Lorna Whittaker, saying: “This is pathetic … Most people go prepared for the weather we live in the UK for crying out loud. it’s disgusting!!!!!”

The supermarket will evaluate the cost of cancelling the festival after the weekend but a spokesperson says the important thing today is “getting the message out and making sure people don’t set off for M Fest”.

Morrisons partners including the festival organisers, ticketing partner TicketMaster and camp site organisers Tangerine Fields and many of the artists on the line-up are all communicating the cancellation through their own channels.

A spokesman for the supermarket says: “We were all set for a great weekend – it was practically sold out – our chefs were ready the food was going to be fantastic, but we can’t control the weather. It’s a family festival and you don’t want young children in a festival in this weather.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here