118 118 appoints CMO

Directory enquiry service The Number 118 118 has appointed former O2 marketer Jean-Michel Maltais to the new role of chief marketing officer.

118 118

He will lead the strategy and delivery of all the company’s European brand and marketing campaigns, which currently feature the brand’s running characters. 118 118 currently sponsors films on ITV1, with idents featuring the two ambassadors.

He will also support the roll out of new product developments in all territories including for its biggest brands in the UK, Le Numero 118 219 in France and Die Nummer in Austria

The company says the creation of the role reflects the integration of its European markets and reinforces the brand’s relevance to both business customers and consumers. It had scrapped the original CMO role in 2010.

It follows the appointment of Colin Lewis to the European marketing director role in January, which was also newly created following a marketing restructure last year.

Maltais joins 118 118 from Lebara Mobile, where he held the role of marketing director and was responsible for driving brand awareness and subscriber growth in the UK.

Prior to that, Maltais was at O2 for almost six years, holding various marketing and strategy roles. As O2’s head of prepay marketing strategy and planning, he drove the decision to range the first iPhone on pay as you go, which O2 claims generated “tens of thousands” of incremental sales.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here