Video Q&A: EE CEO Olaf Swantee
Marketing Week travels to EE’s employee brand immersion event “EE Live” and speaks to CEO Olaf Swantee about how the company hopes to leverage its staff to get consumers to engage with the new brand.
Marketing Week travels to EE’s employee brand immersion event “EE Live” and speaks to CEO Olaf Swantee about how the company hopes to leverage its staff to get consumers to engage with the new brand.
Red Bull’s branded mission to send a sky diver plummeting from the highest ever point a human has free-falled from also smashed records for live online viewing yesterday (14 October).
Some of the biggest names in UK retail have warned the sector’s marketers to prioritise personalisation, localisation and building trust to succeed in the “new era of retail”.
A few weeks ago, the late TV presenter Jimmy Savile was seen largely by the British public as a national treasure. Now his personal brand that supports the work of two charities – The Jimmy Savile Charitable Trust and Jimmy Savile Stoke Mandeville Hospital Charitable Trust – is being questioned after a series of allegations of abuse of young girls.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
The streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.