Spotify launches first ever UK outdoor push
Seb JosephSpotify is launching its first ever outdoor awareness drive in the UK with the launch of an initiative that reveals the real-time music listening habits of users in cities across Britain.
Month: October 2012
Asos confirms Kate Bostock hire
Rosie BakerAsos has confirmed that former Marks and Spencer director Kate Bostock will join as executive director following months of speculation.
‘Quarterly reporting is the enemy of brand building’
Rosie BakerThe requirement of public companies to report financials quarterly breeds short-term thinking and damages brand building and product development, according to marketers.
Cheap prices trump trusted holiday brands
Branwell JohnsonAbta Travel Conference: Financial anxiety is driving new trends in the travel industry with holidaymakers changing their booking patterns and valuing price over the reassurance of trusted brand names.
The click moment
Michael BarnettIf success is random, as the author of The Click Moment claims, can anything be systematically done to create it? In truth, a combination of the right kind of people, outstanding ideas and measured risk will form the cornerstone of a successful business.
The people’s party
Morag Cuddeford-JonesDesigning staff and customer events to be truly memorable, as well as cost-effective, requires creativity and careful consideration of what guests really want, says Morag Cuddeford Jones.
Burberry’s no-till store isn’t for all
Tess WaddingtonBurberry’s decision to open a store without tills is a brave one and is likely to spearhead a seismic shift in the way retailers interact with the consumer. Introducing new technologies that help streamline the customer’s in-store journey bring obvious benefits for the brand by offering consumers a convenient experience that underlines the company’s ambition […]
Savile is a cautionary note for brand’s celebrity links
Ruth MortimerA few weeks ago, the late TV presenter Jimmy Savile was seen largely by the British public as a national treasure. Now his personal brand that supports the work of two charities – The Jimmy Savile Charitable Trust and Jimmy Savile Stoke Mandeville Hospital Charitable Trust – is being questioned after a series of allegations of abuse of young girls.
Wonga restores Newcastle Utd stadium’s old name
Seb JosephControversial payday loans company Wonga has moved to placate the negative fan reaction to its multimillion shirt sponsorship deal with Newcastle United by paying to return the club’s 120-year-old stadium to its St James’ Park name.
Sainsbury’s scoops sales from Paralympics
Lara O'ReillySainsbury’s sponsorship of the Paralympics appears to have got tills ringing in the last quarter, according to the latest Kantar Worldpanel supermarket figures.
‘Fresh ideas’ needed for success in retail
Rosie BakerSome of the biggest names in UK retail have warned the sector’s marketers to prioritise personalisation, localisation and building trust to succeed in the “new era of retail”.
ING Direct brand to be scrapped
Russell ParsonsThe ING Direct brand is to be scrapped in the UK following Barclays’ acquisition of its savings and mortgage business.
British Gas promotes top marketer Orr to commercial boss
Seb JosephBritish Gas has promoted marketing chief Will Orr to the revived commercial director role.
Fortunes of 4G in the hands of the handsets
Michael BarnettAfter long delays, 4G data is finally ready to roll out across UK mobile networks. But it will be devices such as iPhone 5 that drive take-up, not the 4G services themselves.
Nike names UK marketing chief
Seb JosephNike has appointed its former marketing director for Northern Europe Nicole Hubbard to lead its brand building activity in the UK with a brief to increase the company’s focus on sports categories.