Pernod Ricard turns to non-marketers for marketing ideas
Seb JosephPernod Ricard is to source marketing ideas from all employees, not just marketers through its new company-wide social network.
Month: December 2012
The Marketing Week – 7/12/2012
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Man City preps hospitality experiential push
Seb JosephManchester City are stepping up corporate hospitality efforts by increasing the number of branded boxes created with sponsors in a bid to boost revenues at the club’s Etihad Stadium.
If brands want music credibility, they must look to Spotify
Lara O'ReillyThis week Spotify unveiled a major design overhaul that makes the service look less like a library of tracks and more akin to a social media platform. The platform is finally addressing a concern I raised last year towards all streaming services: that they need to offer an opportunity to explore rather than just act as facilitators to free music.
McDonald’s rolls out digital play zones
Rosie BakerMcDonald’s is rolling out digital interactive Happy Meals play zones in 150 UK restaurants in a bid to encourage kids to be more active.
NFL names UK commercial chief
Seb JosephThe National Football League (NFL) has appointed the Daily Telegraph’s sponsorship chief Ben Dunn to the role of UK commercial director as it looks to boost revenues here.
High street brands sign up to military discount scheme
Rosie BakerIceland and Vodafone are amongst 200 high street brands that have signed up to a scheme to offer serving and ex-armed forces personnel discounts.
Spotify unveils social media-like overhaul
Lara O'ReillySpotify has unveiled a design overhaul that brings the music platform more in line with social media services, by allowing users to follow artists, brands, friends and other high profile people.
Starbucks pays more tax to build trust
Rosie BakerStarbucks has launched a campaign to tell customers that it has agreed to pay more than £20m in UK corporation tax in an effort to rebuild trust with consumers following public outcry over its tax practices.
Twelve months of retail
Rosie BakerThe final weeks of the year are the most important in the retail calendar. There may only be a few short weeks to go but there’s plenty of time for retailers to launch tactical promotional activity or end of year campaigns in a bid to cut through the clutter and boost sales over the vital Christmas trading period.
SodaStream steps up fight with drinks industry
Rosie BakerSodaStream has stepped up its fight against the soft drinks industry with a print advertising campaign highlighting its TV ad ban and asking people to get involved in the debate.
Nokia creates ‘industry first’ Twitter app
Lara O'ReillyNokia has launched a Twitter app that allows it to segment its audience on the platform by the devices they own, which it claims is a “first” for the mobile technology industry.
Rolex to watch over F1
Seb JosephLuxury Swiss watch brand Rolex has signed a deal with Formula One chiefs to become the motor racing tournament’s official timekeeper from next year.
M&S and H&M ramp up clothes recycling drives
Rosie BakerMarks & Spencer is rolling out its clothes recycling scheme Shwopping to workplaces to encourage more consumers to donate unwanted items of clothing.
Firebox uses mobile gaming to boost engagement
Ronan ShieldsOnline retailer Firebox is distributing gift coupons via an emerging mobile gaming platform Kiip in its first serious foray into mobile display marketing as it looks to bolster sales in the run-up to Christmas.