Asics preps first ever e-commerce push
Seb JosephJapanese sportswear business Asics is preparing to launch its first global e-commerce platform as part of a wider push to boost sales from its digital channels.
Month: December 2012
Jon White to leave in Kimberly-Clark restructure
Russell ParsonsKimberly-Clark marketing director for Andrex and Kleenex Jon White is to leave the company as part of a restructure of the Fmcg company’s marketing setup designed to reflect its focus on growth products and markets.
Times and Sun publisher names new CEO
Branwell JohnsonUpdate: News International CEO Tom Mockridge is stepping down from his post as parent company News Corp readies to divide into two separate companies – one devoted to its international newspaper brands and one for its entertainment arms.
KISS launches Remixer app
Ronan ShieldsBauer’s KISS eyes new track distribution platform through tie-up with Soniqplay.
Belvedere to ‘push go’ on UK expansion
Seb JosephMoet-Hennessy-owned Belvedere Vodka is to expand its marketing activity in the UK to cities outside of London to exploit what it says is a fast-growing and “very dynamic” super premium vodka category.
Evans Cycles readies multi-channel push
Seb JosephEvans Cycles is to launch its first multi-channel marketing push next year as part of a broader push to capitalise on the surge in interest in cycling.
Mega Monday follows sluggish November sales
Rosie BakerRetailers are preparing for the busiest online shopping day of the year amid predictions of a record Christmas trading period despite the latest figures showing sluggish sales in November.
Starbucks admits “trust” issues as brand suffers
Russell ParsonsStarbucks is to review its UK tax arrangements in a bid to “maintain and build public trust” as fresh data shows the health of the coffee shop’s brand has continued to plummet following October allegations it had avoided paying corporation tax.
The top 10 YouTube ads in November
Seb JosephJohn Lewis’ lauded “The Bear and Hare” advert has secured bragging rights over its rivals going into the crucial holiday period, while ads for Call of Duty and Adidas also stood out in November’s Christmas-heavy list of “most watched ads”.
Fiat in hot water over “rip-off” rap ad
Rosie BakerFiat is embroiled in a Twitter storm over accusations that its latest ad for the Fiat 500L copies an earlier ad from rival car marque Toyota.
Ofcom confirms 4G auction bidders
Ronan ShieldsOfcom has announced the participants in the UK’s largest-ever telecoms spectrum auction which is predicted to kick off the widespread take-up of super fast 4G mobile internet services.
EBay withdraws in-app ads
Lara O'ReillyEBay will withdraw the ability for brands to advertise inside its mobile apps next year, after concluding the user experience and revenue stream are “not worth it”.
Haven bids for brand reappraisal
Lara O'ReillyHaven Holidays is launching a TV ad to highlight the “simple pleasures” of a family beach holiday in the UK.
Google evolves ‘Get Mobile’ message
Ronan ShieldsGoogle has switched gears in its efforts to encourage mobile strategy development among brands to incorporate “multi-screening” after its GetMo scheme, a.k.a. Get Mobile, generated awareness but little by way of direct sales.
Regulatory changes ahead for financial DM
Josie AllchinIf you are in the world of financial marketing you should be aware of some developments ticking away behind the scenes that might effect your direct marketing strategy. If you are not aware – and there’s certainly a chance that the creative agencies are not up to speed – there might be some shocks in store.