Paddy Power to revamp high-street stores
Seb JosephPaddy Power is preparing a redesign of its stores to match what it describes as its “irreverent and mischievous” brand positioning.
Paddy Power is preparing a redesign of its stores to match what it describes as its “irreverent and mischievous” brand positioning.
Companies need to “earn the right to sell on social” by trusting their customers to become “super fans” according to brands including Barclaycard, HP and TomTom.
Shazam is to offer marketers the chance to serve branded content to moviegoers after striking a deal with Screenvision to extend its TV advertising platform to cinemas.
Adobe has created a Facebook publishing tool that will allow marketers to predict the engagement levels and ROI of their social media posts before they publish them.
It is not enough for companies to have a digital department, they must become intrinsically digital if they are to meet the service demands of consumers, according to Chanel’s global digital programme director Phillipe Baumlin.
Procter & Gamble has stood by its strategy to invest in brands and product innovation to drive long-term growth despite posting worse than expected sales and profit growth.
One of Nokia’s most senior marketers Steven Overman has left the handset maker.
New research shows a lack of knowledge in social media laws, including the use of data and insight. As more brands continue to use social media as an engagement channel could more be done to ensure marketers and research professionals are playing by the rules?
Microsoft is using privacy as a differentiator in a major attack on its rival Google.
MyPermissions is a service that enables people to check what permissions are being sought to access their data from sites such as Twitter and Facebook.
The chances of the TSB brand becoming a permanent fixture on high streets across the UK have increased after it was announced the planned sale of 630 branches by Lloyds Banking Group to the Co-operative had fallen through.
Media owners including The Guardian, Sun and Telegraph, plus multiple magazine publishers, are backing an initiative to standardise mobile media measurement in order to increase brand spend on the medium.
Apple should make noticeable adjustments to its marketing strategy rather than following the same formulaic process at every product release to push its financials back on an upward curve, technology and branding experts have told Marketing Week.
Facebook has created its first UK Advisory Board, comprising 11 senior brand and agency marketers, as it looks to improve its perception among the marketing community and encourage increased spend on its advertising products.
Apple posted its first annual profit decline in over a decade and a 20 per cent slump in quarterly revenue yesterday as its efforts to woo first-time users hit margins.