Pret aims to replicate in-store service with mobile site
Lara O'ReillyPret A Manger has launched a new mobile-optimised site designed to replicate its in-store customer service experience on consumers’ smartphones.
Month: June 2013
Subway targets families to broaden brand appeal
Ronan ShieldsSubway is aiming to broaden its appeal beyond young people by relaunching its kids offer and promoting its stores as a family friendly environment.
Brands turn to 3D printing for more personalised marketing
Ronan ShieldsOnce reserved for prototypes and hi-tech research projects, 3D printing is now being used by brands to personalise products and campaigns. However, reputational risk of piracy is slowing mass adoption among brands.
Yahoo: ‘Brands are still risk-averse about content creation’
Lara O'ReillyBrands are still “risk averse” when it comes to creating original content for online audiences, according to Yahoo head of video Erin McPherson.
BMW: ‘Marketers must tell truth to grow status’
Russell ParsonsCannes Lions: BMW’s director for brand management Steven F Althaus has called for the marketing industry to get closer to the heart of business by ditching irrelevant metrics and thinking in general management terms.
Co-op Bank announces rescue plan
Russell ParsonsThe Co-operative Bank has announced details of a plan to fill the £1.5bn hole in its finances in a move it will be hoping will help improve brand perception, hit since news of its financial difficulties emerged earlier this year.
Marketers ‘lack influence’, says CIM report
Lara O'ReillyMarketers are concerned about their lack of influence on key commercial activities such as strategy and business development, according to a report from the Chartered Institute of Marketing.
Brands eye weather-sensitive outdoor ads to beat unpredictable weather
Ronan ShieldsCosta Coffee and Stella Artois are among a host of brands relying on weather-activated outdoor ads on digital out-of-home (OOH) panels to negotiate the notoriously unpredictable British summertime.
Google and Zenith launch global mobile drive
Ronan ShieldsGoogle has announced a global partnership with Publicis Group’s ZenithOptimedia aimed at encouraging brands to increase their media spend on mobile as consumer usage of wireless devices becomes mainstream.
Coke coconut water brand takes on Vita Coco with biggest ever campaign
Lara O'ReillyCoca-Cola is looking to take on the UK’s biggest selling coconut water brand Vita Coco this summer by ploughing its biggest ever marketing investment into its own coconut water product ZICO.
MW backs global study of marketing capability
Branwell JohnsonMarketing Week is teaming up with ISBA and EffectiveBrands to help produce the most global and comprehensive study of the future of brands, marketing and the marketing organisation ever conducted.
B&Q rolls out ad campaign to revive flagging sales
Josie AllchinB&Q is to launch a summer advertising campaign encouraging homeowners to turn their attention to the “unloved rooms” in their homes.
Ray Winstone in cancer awareness push for Father’s Day
Seb JosephHollywood actor Ray Winstone has teamed up with Prostate Cancer UK to star in a Father’s Day awareness push, one of a raft of campaigns to launch this weekend to celebrate the event.
The Marketing Week – 14/6/2013
Seb JosephWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
E-cigarette brands prepare to emphasise quality message
Rosie BakerE-cigarette brands are preparing to ramp up efforts to communicate their quality positioning and reassure consumers in the face of tougher regulations that will see the devices regulated as medicines.