You article ‘Battle for web data moves to the ‘frictionless’ social log-in’ hits the nail on the head; when used correctly, identity can be the key to online consumer engagement for all brands. One of the greatest benefits of the social network era is access to declared first person data. From age to marital status, […]
Also in this story: Ethical trading: How to be good What consumers say about ‘Triple G’ brands Marketing Week (MW): If you are profitable, why does it matter if your business is ‘good’ or not? Jonathan Warburton (JW): Our business has been going for well over a century. If you don’t behave in the appropriate […]
Charlie Mortimer, head of new ventures at DMG Media, talks about his role, and the ups and downs of setting up his current project, OnTrees, which will enable users to see all their finances on one site and help them make betters decisions and save money.
As the digital world evolves, brands will gain more in-depth customer data from their loyalty schemes. Using that information wisely will build strong relationships between brand and consumer.
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Brands are going further than traditional static advertising campaigns in the out-of-home channel, offering an experience through interactivity in order to get cut-through in the cluttered market.
In the wake of recent scandals to hit brands, public demand for businesses to operate ethically, openly and shoulder to shoulder with society has intensified. Now new research shows which brands make the grade in consumers’ eyes.
Data analysis is now a vital business function but deciding whether to do it in-house of externally is a dilemma facing many marketers.
From mauling moggies to leaving dogs out in the cold, no ads get the British public more riled than those with a semblance of animal cruelty. In no particular order – offense is subjective after all – Marketing Week picks out some of the most controversial animal ads from recent history.
New car sales rose 12.7 per cent in the last 12 months prompting industry chiefs to revise their forecasts for future sales up.
Twitter has been feted as a tool that has helped democratise information. From being used as a conduit for pro-democracy campaigners around the world to a means for brands to engage with people and manage reputations, Twitter has enjoyed a period almost unblemished by negative headlines.
Samsung has poached Unilever’s global brand vice president for its Lynx deodorant range Russell Taylor to lead the company’s brand strategy and communication in the UK and Ireland.
Security services’ approach to personal data is to “collect it all”, according to ongoing revelations from whistleblower Edward Snowden. Brands must resist the temptation to do the same.
A Marmite ad which parodies the work of animal welfare officers faces censure after racking up 250 official complaints to the advertising watchdog since it launched last night (5 August).
Tesco is trialling the roll out of an own-brand family carvery restaurant as it continues its strategy of revitalising its stores into family shopping and leisure destinations.