Tottenham Hotspur targets junior fans with Moshi-Monsters style game
Seb JosephTottenham Hotspur is launching a Moshi-Monsters-style game in a bid to convince junior fans worldwide to support the club over its more successful Premier League rivals.
Month: August 2013
HMV gears up for digital relaunch with senior hire
Russell ParsonsHMV has drafted in former Vodafone digital music boss James Coughlan to run its soon to launch revamped digital music and film service.
Facebook tweaks Newsfeed to ‘bump’ up popular content
Lara O'ReillyFacebook is making a change to the algorithm that governs News Feed to resurface popular content users may have missed in the hope of encouraging them to browse on the site for longer and improve its proposition to advertisers.
What consumers say about Triple G brands
Josie AllchinWhat is a ‘Triple G’ brand?
Does your CEO surpass the Windows test?
Tina DesaiHow do you know if your chief executive is crap? It’s a question rarely asked by those further down the organisational ladder – especially humble marketers. The combination of corporate culture, dissonance reduction and internal propaganda usually befuddle most employees into believing that their ultimate boss is an amazing, charismatic genius who can do no wrong.
Q&A: Alex Owens, head of insight, data, tools and segmentation, Sainsbury’s
Josie AllchinSainsbury’s Alex Owens reveals how the retailer uses insight to help the brand.
Marketer 2 marketer: Sarah Warby, Sainsbury’s
Josie AllchinAlso in this story Inisde Sainsbury’s: Its marketing team explains the retailer’s winning strategy Q&A: How Sainsbury’s approaches insight, with Alex Owens, head of insight, data, tools and segmentation Claire Harper, Founder, IndiaCoco and former marketing director at Mamas and Papas and head of online at Sainsbury’s, asks: “The brand’s involvement with the Paralympics was a […]
A national disgrace and a branding tragedy
Josie AllchinFor the first 50 years of its existence it did not look particularly impressive. Wandering past the site in the late 18th century you would have simply seen a 30-acre cabbage patch in the middle of South London surrounded by a circular lane.
Retailers miss out on data over distrust
Mindi ChahalClick here to see a bigger version of the infographic above
Inside Sainsbury’s
Lucy HandleyMarketing Week Brand of the Year Sainsbury’s has been on a high after 2012, its ‘year like no other’. Learn how it intends to maintain momentum to stay ahead.
Smoothing out troubling issues
Lucy TesserasWith guidelines on the way, cosmetic surgery providers are finding new ways to market their services.
Brewing up plans to beat the competition
Jonathan BaconAs the UK coffee shop market continues to grow, brands are searching for ways to stand out from the competition and meet consumers’ rising expectations.
Give your brand a local buzz
Mindi ChahalAs consumers increasingly look for tailored products and services, brands are moving away from a ’cookie-cutter’ approach and adapting according to location.
New sales shouldn’t be all that people care about
David CoveneyThis week I have been discussing a new approach to measuring customer satisfaction within our business. The method that we have used for years no longer tells us what our customers really believe. At the same time, our business reported its quarterly results and I have been struck by the predictable focus on one thing – our sales growth figures.
Do customers care you’ve been in business since the last century?
David CoveneyI was intrigued to read that the Government is pioneering an initiative to approach brands that were trading 100 years ago to get their support for a commemoration of the centenary of the outbreak of World War I next year.