P&G marketing to showcase sustainability efforts
Sarah VizardProcter & Gamble plans to “sing” about sustainability as it shifts its marketing focus to communicate things that have a real impact on customers’ lives.
Month: November 2013
Data could hold retailers back this Christmas
Michael BarnettRetailers’ biggest priority in integrating online and offline sales channels is providing delivery of online orders direct from stores, according to new research seen exclusively by Marketing Week. But is it a consumer priority too or is it just the easiest step for retailers to achieve?
ITV posts 11% spike in ad revenue
Ronan ShieldsITV has underlined growing confidence in the TV ad market, posting an 11 per cent increase in ad revenue in the third quarter with total revenues of £1.7bn for the nine months to 30 September, representing a 6 per cent increase year on year.
BA uses new tech for outdoor campaign
Branwell JohnsonBritish Airways (BA) has created an outdoor campaign using new technology to interact with aircraft flying overhead.
Supermarkets under fire over ‘dodgy’ discounts
Sarah VizardConsumer group Which? is calling for government action over ‘dodgy discounts’ and ‘misleading multibuys’ despite supermarkets insisting that mistakes are down to human error.
Magners revamps packaging to recapture ‘modern’ tone
Seb JosephMagners has updated its packaging to try and recapture the momentum it had when it launched, in its latest marketing push to arrest declining sales.
HP bases social strategy on ‘predicting thunderstorms’ and ‘catching lightning’
Russell ParsonsDreamforce 2013: HP is shifting its social strategy from campaign-based marketing to inserting the brand into “moments of cultural relevance” with consumers as it looks to reduce its dependency on paid media, a move highlighted by YouTube activity it launched this week asking consumers to help live-mix a song with producer Clams Casino.
Coke to communicate ‘more pointed’ diversity messages
Russell ParsonsCoca-Cola is to make the messages around the brand’s equality and diversity values “more pointed” in its marketing over the coming months, a shift that comes as the company faces increasing pressure from gay rights campaigners over its sponsorship of the 2014 Sochi Winter Olympics in Russia.
Stella Artois bids to become a movie producer
Seb JosephStella Artois is one of a growing number of brands looking to take their promotional tie-ups with movie studios beyond traditional product placements in the hopes of forging creative partnerships through exclusive content.
Blinkbox appoints former TBWA UK CEO as first brand director
Sarah VizardBlinkbox has appointed former TBWA UK CEO Matt Shepherd-Smith to the newly created role of group brand director as it seeks to build a consistent brand identity to span its different businesses.
Iglo Group unveils marketing plan to double sales to €3.2bn by 2020
Seb JosephBirds Eye owner Iglo Group is to launch a flurry of marketing initiatives aimed at changing how customers view frozen food and secure a larger slice of the wider market from chilled, canned and fresh produce as it looks to double sales from €1.6bn (£1.3bn) in 2012 to €3.2bn (£2.7bn) in 2020.
Sainsbury’s overhauls Basics range
Sarah VizardSainsbury’s is overhauling its own-brand Basics range, revamping the packaging and adding new products in a bid to turn around a recently faltering performance.
Sony to switch PS4 marketing from ‘low-key’ to ‘high-impact’ in 2014
Seb JosephSony will switch from the low-key marketing tactics used to generate early buzz around the launch of its Playstation 4 (PS4) console in the UK to a more traditional multimillion effort next year in a bid to reach a broader audience beyond gamers.
Coca-Cola’s Jonathan Mildenhall promoted to US role
Russell ParsonsCoca-Cola vice president of global advertising strategy and content excellence Jonathan Mildenhall has been promoted to a role leading design and integrated marketing in the company’s North American business unit.
John Lewis Christmas ad helps retailer’s weekly sales top £100m
Russell ParsonsThe positive reaction John Lewis’ Christmas advertisement has received appears to be translating into additional sales as the department store reported receipts for the week since the spot launched topped £100m for the first time in 2013.