Famously coined as a rallying cry by Facebook’s Mark Zuckerberg, “mobile first” has evolved into a book, a design philosophy and, among today’s digital marketing professionals, a topic of spirited debate. While the mobile channel is indeed the most popular for reading emails and accessing Facebook, should “mobile first” translate into “tablet and desktop a distant second and third”?
Whether it’s a book or a new car, software or a plumbing service, the majority of purchases start online today. It’s a given fact that both B2B buyers and consumers frequently begin by researching products and services online before they buy.
“Digital marketing is dead,” claimed Procter and Gamble’s global brand-building officer Marc Pritchard this September.
Dreamforce 2013: Luxury car dealer HR Owen is to enter the ecommerce arena for the first time, with an online store selling lifestyle accessories from brands such as Ferrari and Aston Martin.
Volkswagen (VW) has created an app that matches a driver’s actions behind the wheel to music in real-time in an attempt to create the perfect driving soundtrack.
Asos CEO Nick Robertson believes ecommerce will reduce the dominance of big brands, levelling the playing field and allowing smaller labels to compete on an equal footing in the fashion market.
In response to a post on Marketing Week’s Twitter account reporting Asos chief executive’s vow to “never open a bricks and mortar store” one reader exclaimed “What about the real world experience!”
HSBC is using digital to make sure its services are available wherever and whenever customers want, hoping to prove it understands its customers and boost brand perceptions.
Adidas has dealt a blow to Nike’s ambition to overtake it and become the world’s leading football brand after the German sports group extended its sponsorship of the World Cup until 2030.
Former Tesco boss Sir Terry Leahy believes it is getting easier to move from a marketing role to CEO as long as marketers are prepared to take risks.
Brands that persistently break advertising rules could find themselves facing legal action sooner after a change in the ad watchdog’s legal backstop.
Microsoft has stepped-up its not-so subtle ‘Scroogled’ campaign launching a clothing line that also lets members of the public lambast Google’s privacy policies with a range of T-shirts, mugs and caps bearing captions such as: ‘Keep Calm, while we steal your data.’
The marketing director of For Goodness Shakes has vowed to continue to “keep pushing the boundaries” in the brand’s advertising despite seeing its latest ad banned for “causing widespread offence”.
Dreamforce 2013: Facebook’s COO Sheryl Sandberg believes the companies that work to address gender issues within their organisations have a “competitive advantage” over rivals.
Google and Samsung may be the leading brands to challenge Apple in the mid-to-high end smartphone market, but in the tablet sector Amazon’s Kindle Fire is the nearest rival to Apple’s iPad, according to research from Kantar Media.