Channel 4 is to simultaneously live-stream 31 “capsule gigs” from pods in the EDF Energy London Eye as part of the Red Bull Revolution in Sound, in what both companies are dubbing a “celebration of UK club culture”.
Twitter is opening its advertising doors to small UK businesses for the first time, the fist major marketing initiative since it went public amid pressure to generate more revenue.
Philips has introduced a new strapline and a revamped logo as part of a marketing overhaul that will see all future activity communicate how its products impact people’s lives.
Motorola is hoping to appeal to a new generation of smartphone owners with the Moto G, a handset that it claims is ‘god’s gift to marketers’ because it combines a low price tag with premium specifications.
Tesco-owned Blinkbox Music aims to put mobile and audio at the core of its proposition to encourage consumers to purchase items across its array of multi-channel outlets, including ecommerce and in-store sales, as it aims to lead moves to standardise such ad formats.
What consumers say and what they do are often very different things.
It may still be six weeks until Christmas, but that hasn’t stopped high street retailers, supermarkets and food and drink brands going on the festive attack, launching campaigns making sure we spend our hard-earned money with them this Christmas. Sales will be the ultimate test of how successful these campaigns are. In the meantime, we take an unscientific look at the winners, losers and downright bizarre.
Sainsbury’s chief executive Justin King has continued its attack on the advertising watchdog saying it is “wrong” it “ignores” provenance when ruling on ads pushing price match schemes.
Yahoo has unveiled an overhaul of its homepage with a greater emphasis on design, easier navigation and personalisation, as it prepares to make native advertising formats available on the portal in 2014.
Starbucks must pay Kraft Foods $2.7bn (£1.7bn) in damages for cutting short its grocery deal with the food producer after claiming it mismanaged the coffee brand in supermarkets.
The British Red Cross is running an immersive theatre experience that aims to show people what its like to be a refugee, one of several marketing initiatives planned as it targets the next generation of volunteers to mark its 150-year anniversary.
The advertising watchdog has warned ITV to be more careful over the scheduling of its ads, ruling that it placed “mildly sexual” ads in a slot where they were too easily accessible to children.
Sainsbury’s has created a 50-minute film that reveals how Britain celebrates Christmas and is devoting TV spots to promoting the film that will run alongside its more traditional food-focused campaign.
The best measure of success in pitching should be fewer pitches – a concept that might be counter-intuitive for heads of new business.This is why the IPA is developing a joint industry model charter from which clients and agencies can cherry pick to suit their needs. By making our client agency relationships work better, we can […]
Consumers are growing wary about sharing their data, so what should brands tell them about data use, and how much do people want to know?