The Marketing Week
Sarah VizardWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Month: November 2013
Santander promotes Keith Moor to new CMO role
Russell ParsonsSantander has promoted brand and communications director Keith Moor to the newly created chief marketing officer role.
Facebook says wooing travel industry will be ‘key focus’ in 2014
Lara O'ReillyFacebook is planning to woo the travel industry with a series of events, research and ad targeting refinements in the coming months as it looks to turn one of its fastest growing advertising verticals to one of its biggest in 2014.
Benetton aims for clearer differentiation between brands in restructure
Sarah VizardBenetton is to restructure its business to separate out the United Colors of Benetton, Sisley and Playlife brands as it looks to support the distinct needs of its three fashion lines.
Nike exploits Winter Olympics interest with ‘Play Russian’ campaign
Seb JosephNon-Olympic sponsor Nike is making a strategic move to be associated with next year’s Winter Olympics with the launch of a campaign it claims will build “momentum” around Russia’s “Winter of Sport”.
PS4 claims media first with The Sun page 3 takeover
Ronan ShieldsSony has marked the launch of its Playstation 4 today (29 November) by taking over The Sun’s page 3, a media placement the tabloid paper normally reserves for topless female models.
Making sense of the ‘internet of customers’
Ronan ShieldsThe online industry is awash with vacant sayings espoused by those out to make a quick buck, and ‘the internet of customers’ sounds like just another one of those. But Salesforce CEO Marc Benioff might actually be on to something with his newly coined term.
Metro loses managing and marketing directors
Russell ParsonsMetro’s managing director Linda Grant and marketing director Bryan Scott are to leave the daily freesheet, with the former’s departure understood to be part of a wide-ranging commercial review.
Three dancing pony returns for Christmas
Lara O'ReillyThree Mobile’s popular dancing pony ad is returning to TV screens tonight (29 November), with a festive twist.
Unilever looks to boost healthy-living credentials with new website
Sarah VizardUnilever is looking for ways to boost its healthy-eating credentials and may launch a website and mobile apps aimed at promoting healthy living.
PS4 pulls ahead of Xbox One in console marketing war
Seb JosephSony’s efforts to woo UK gamers ahead of today’s (29 November) Playstation 4 (PS4) launch appears to have the edge over Microsoft’s attempts to push its Xbox One to a wider entertainment market, according to the latest brand tracking data.
‘Advertising Pays’ lobbying drive said to be influencing MPs
Russell ParsonsMPs’ understanding and recognition of the contribution advertising makes to the UK economy grew markedly in the first-half of 2013, according to a study for the Advertising Association.
Tom Fishburne – The Marketoonist 28/11/2013
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Ofgem to create reassurance campaign
Seb JosephElectricity and gas regulator Ofgem is readying an advertising push to communicate to billpayers how they will be affected by upcoming reforms to the industry as it faces concerns from some politicians and campaign groups that it is not doing enough to clamp down on the price hikes from the big six.
Black Friday is meaningless, but there is merit in a pre-Christmas discount day
Sarah VizardTomorrow is Black Friday. Don’t know what that is? I’ll tell you. It’s the day after Thanksgiving, typically the first Christmas shopping day in the US and the day when millions of shoppers turn out in force to snap up the thousands of deals on offer in shops.