Video: Travelodge marketer Catriona Kempston on data mining

Travelodge sales and marketing director Catriona Kempston explains why data mining is essential for targeted marketing and acquisition and explains what she was looking for in a winner when judging the Marketing Week Data Strategy Awards entries


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The Data Strategy Awards 2014 will be held on 6 February at the London Lancaster hotel. For booking details call Nikita Wolski on 0207 970 4534.

Watch more Data Strategy Awards judges:

Livebookings marketer Gemma Carver on overcoming fear of ‘big data’
Game Retail’s Fred Prego on data and creativity
Action for Children data scientist Darren Robertson on finding data talent

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