Barcelona have signed what is said to be a £15m five-year deal with Intel that will see the technology giant’s logo appear inside the club’s shirt, a stunt to highlight its “Intel inside” strapline.
MailOnline’s global chief marketing officer Sean O’Neal is leaving the newspaper website after just a year at the company to become president of social ad tech company Adaptly.
High levels of trust in online retailers and the way products are advertised on the web boosted UK online retail spend to £1,175 per head in 2012, up 16 per cent year on year, according to figures from Ofcom.
Belvedere is to put experiential at the heart of its biggest UK marketing activity that pushes its polish heritage in a bid to woo millennial drinkers.
Asda claims that its festive ads focused on award-winning products from its wine, meat and cheese range are helping to boost perceptions of quality despite YouGov data showing a dip since the campaign launched.
Spotify says 2014 will be its “biggest year for innovation on the advertiser side”, a statement of intent that comes on the same day the music service confirmed it is launching an ad-funded free offering for mobile users.
My biggest bugbear about research is how many companies shout about a headline statistic that either only exists to serve a self-promotional purpose or is insignificant when put in context.
American sportswear maker Under Armour is to increase digital media spend across Europe on targeted, localised marketing in an effort to be less reliant on longer brand campaigns to attract consumers.
Assessing the financial services landscape at the end of 2013 you could be forgiven for thinking that absolutely nothing has changed in 12 months. Scandals, step forward the Co-operative Bank and the utterly incongruous actions of its former chairman, and service glitches, Royal Bank of Scotland again front and centre, are still abound.
Asda is considering following in the footsteps of supermarket rivals Tesco and Aldi by launching its own tablet to take advantage of the growing popularity of the electronics devices.
The Financial Times is opening up a semantic advertising format designed to protect brands from ad misplacement and increase engagement rates by matching ads with more relevant content.
German financial giant Allianz has made its latest move to make its brand as well known in the UK as it is in Europe appointing its first UK brand director to lead efforts to achieve “household name” status.
Monarch Airlines will be focusing its marketing efforts on its staff and customer service in its new bookings campaign and believes it is leagues ahead of rivals like Ryanair in this department.
The iconic advertising hoardings of London’s Piccadilly Lights are about to undergo a makeover offering new and current advertisers such as Samsung and McDonald’s greater creativity flexibility.
From native advertising to RTB, Marketing Week looks at five key themes and trends in digital marketing over the past 12 months.