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Google takes stand on Russia’s anti-gay laws with doodle
Lara O'ReillyGoogle appears to have taken a stand on Russia’s anti-gay laws today (7 February) to coincide with the opening of the Sochi Winter Olympics with a doodle borrowing a line from the Olympic Charter about diversity.
Bauer Media launches native advertising-funded digital magazine
Sarah VizardBauer Media has signed up Bacardi and H&M for the launch of its new digital magazine, The Debrief, which will be funded by native advertising.
Letters: Think small but also smart
Tess WaddingtonIt’s satisfying and timely to hear Mark Ritson call for a focus on Small Data over Big Data. A report published this week by The World Federation of Advertisers and The Customer Framework found that across 47 member organisations the secret to tangible data success needs is a strategic focus on what data is needed and how it […]
‘Creativity only gets you so far’: Is it time for marketers to become financially fluent?
Matthew ValentineIs a lack of financial savvy holding marketers back from ascending to the top jobs in business?
Consumer confidence is up but progress feels like it is in ‘slow motion’
Josh StephensonPeople’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
Unilever CEO: More focused business is delivering ‘improved’ growth
Niamh CarrollUnilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.