Team GB sponsors Adidas and Nissan are among a flurry of fleet-footed brands to congratulate snowboarder Jenny Jones after she became the first Briton to win an Olympic medal in a snow event.
Lacoste is bringing its first ever TV ad campaign to the UK in March as it looks to boost awareness of the fashion brand and communicate its heritage to a new audience.
HTC has said improvements to marketing and a reinvigorated focus on mid-tier smartphones will help its return to profit in 2014.
Breakthrough Breast Cancer is launching its first social media fundraising campaign as it looks to encourage its Twitter and Facebook audiences to donate to the charity, rather than just ‘liking’ and ‘retweeting’ posts.
I mentioned last week the challenges that modern marketers face with remote communication and this week I have been particularly troubled by translation issues – with other English-speaking countries.
You’ll remember that just over a year ago Barclays embarked on the latest in a long line of brand transformations. After a raft of scandals engulfed the bank, new chief executive officer Antony Jenkins and branding boss David Wheldon went on a media offensive in every sense of the word.
Five months into the chief marketer job and Raja Rajamannar’s PricelessSurprises upgrade on MasterCard’s Priceless campaign is paying dividends – despite the Brits PR blip last week. But how will he fare tackling the rapid evolution of payment technologies, the surge in competition and the barriers to a ‘cashless society’?
“In the US, you can desposit a cheque by taking a photo of it. In Brazil, you can pay bills by scanning them with an app.”
Consumers’ growing appetite for mobile and digital shopping is putting greater pressure on brands to keep up to speed with payment method innovations and global security issues.
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Thousands of new alternatives to dotcom web addresses are starting to roll out across the internet. But how significant are they and are they worth the big expense for brand owners?
I sipped my espresso and waited nervously for her. The warm Italian sun was streaming into the café window and I savoured the Milanese evening.
Some sound truisms have been uttered over the past seven days that all should take heed of. All have a common thread: the need to get personal but in context and in the customer’s not the brand’s interest.
I have been going through a bit of an existential crisis lately. I suppose it is only to be expected at my age. But my recent choice of bedtime reading has not helped.
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