CJ Retail Solutions: POS-itive thinking
Marketing Week PartnerAdvertisement feature When it comes to the high-street shopping experience, today’s consumers have high expectations, writes Chris Langford of CJ Retail Solutions.
Month: June 2014
Bazaarvoice: Why it pays to be authentic
Mindi ChahalAdvertisement feature Let customers have their say and be transparent to build trust in online reviews, says Prelini Udayan-Chiechi, VP of marketing EMEA at Bazaarvoice.
DataXu: Programmatic marketing for today’s retailers
Mindi ChahalAdvertisement feature Rapid changes to the consumer’s digital lifestyle have upended advertising as we know it, says Martin Brown, DataXu vice president and managing director UK and Nordics.
FusePump: Consumer ‘feeding’ frenzy
Jonathan BaconAdvertisement feature Retailers need high quality product data feeds to win at digital marketing, says Sean McAuley, managing director of feed management at FusePump.
How to sell a brand
Lucy HandleyWhen GSK sold Lucozade and Ribena to Suntory, the new entity’s UK & Ireland marketing director Carol Robert was at the heart of the process.
Elmwood: Engage and inspire – the new frontier for retail
Michael BarnettAdvertisement feature Brands that immerse their audiences in personalised multi-sensory experiences will reap the rewards, says Elmwood global brand experience director Damian Ferrar.
Sleeping with the enemy
Nicola SmithIn a world of connected commerce more brands are working with rivals to enter new markets and reach new audiences to ensure healthy futures in the face of new digital competition.
Clubhouse roundtable
Michael BarnettFinancial services marketers discuss how to keep up with the digital transformation of the industry without alienating existing clients.
Foreword: Getting digital right
Michael BarnettDigital continues to transform the world and according to the Accenture Interactive 2014 CMO Insights Research, chief marketing officers know this*, with 78 per cent of those surveyed believing that marketing will undergo a fundamental change in the next five years.
This 50-something is digging her heels in
Tess WaddingtonDid Marketing Week intentionally use Hotter as an example of bad practice or was it simply a wonderful example of irony? Making a sweeping statement such as: “ When we reach 50… comfort starts to override the more glamorous aspects of footwear” is exactly the kind of stereotyping that us 50+ consumers find so annoying. […]
M&S’s marketing director on the challenges of communicating sustainability
Sarah VizardMarks & Spencer is hoping to boost customer engagement around its sustainability work with ‘more visible’ marketing that aligns sustainability with the brand’s core products and values.
Heineken unveils ‘courageous’ plan to uncage Tiger beer’s ‘iconic’ global potential
Seb JosephHeineken is launching an unprecedented bid to transform Tiger beer into an “iconic” global Asian brand by introducing a “cool”, “trendy” positioning it hopes can woo young Asian professionals in Western markets.
No excuse for 40% that obstruct data access
Michael BarnettFour in 10 organisations fall short of legal requirements when responding to consumers about the data held on them, new research has found. In the data climate emerging in Europe, the future penalties could be severe.
Adidas’ World Cup marketing drive to net record £1.6bn football revenues
Seb JosephAdidas expects to hit its €2bn (£1.6bn) sales target for football products this year as its content-focused World Cup campaign fires up demand.
Netto hires UK marketing director to lead on UK launch
Sarah VizardSainsbury’s marketer Tom Hampson is moving over to Netto to take up a position as UK marketing director to help with the launch of the two supermarket’s discount store tie-up.