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Month: June 2014
Weve allows users to opt out of mobile ads
Lara O'ReillyWeve, the mobile operator advertising and payment joint venture, is rolling out the AdChoices icon to mobile display ads for the first time, giving the consumers the opportunity to opt out of interest-based targeting.
Ladbrokes to reinvent stores with digital and experiential features
Seb JosephLadbrokes is to introduce digital and experiential features to stores including tablet devices and piping in the aroma of turf to create a more robust point of differentiation on the high-street and kickstart stuttering retail revenue.
Travelodge names new sales and marketing director
Branwell JohnsonTravelodge has recruited experienced travel marketer Karen Broughton as its new sales and marketing director.
Boots Opticians introduces ‘biggest change to customer offer in 22 years’
Sarah VizardBoots Opticians is launching a marketing campaign to promote what it says is the biggest change to its customer offer in 22 years that will see the opticians get rid of buy one get one free offers, introduce new ‘clearer’ pricing and include health benefits such as UV lenses as standard in all its glasses.
Avis resurrects ‘We try harder’ strapline in first TV campaign
Sarah VizardAvis is bringing back its brand strapline ‘We try harder’ after a 50-year hiatus as part of its first TV campaign to be screened in the UK as it looks to inject new life into the brand.
The winning straplines that stand the test of time
Lucy TesserasCar rental brand Avis is resurrecting its famous 1960s ‘We try harder’ strapline for its first above-the-line campaign for almost 50 years. So what is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age?
Burton’s Biscuits bolsters marketing academy to fuel commercial intent
Seb JosephThe Burtons Biscuit Company is evolving its internal marketing academy to ensure marketers make the right commercial decision for their brand as it looks to quicken plans to expand its global footprint.
Google brings Glass to the UK
Lara O'ReillyBrands in the UK will soon have the chance to create experiences on Google Glass, after the company announced today (23 June) it is expanding its Glass Explorer programme to the region.
UKTV looks to launch of new digital-only service to boost perceptions of parent brand
Lara O'ReillyUKTV is looking to its first non-linear brand, the digital-only service UKTV Play launched today (23 June), to boost perceptions of the parent brand and make more viewers realise the broad range of content it offers across all its channels.
Unilever’s UK chairman Amanda Sourry takes on global hair care role
Sarah VizardUnilever has appointed its UK and Ireland chairman and former marketer Amanda Sourry to a global hair care role.
Cannes Lions 2014 – the Mockumentary
Samuel JoyThe Cannes Lions International Festival of Creativity is known for its champagne as well as its content, so it is no surprise that this year’s bash inspired a spoof mockumentary. Satirical journalist Nimrod Kamer spent the week in Cannes doorstepping everyone taking part, from Sir Martin Sorrell to film star Rob Lowe to ask his provocative […]
Missed Cannes Lions 2014? See the remix…
Samuel JoyIf you missed the biggest advertising festival of the year, Cannes Lions, then you can enjoy the highlights of the week set to music by new branded content remix app Sympler.
Motorola UK marketing director joins Kodak
Lara O'ReillyMotorola Mobility’s UK and Ireland marketing director James Soames has left the mobile manufacturer to join Kodak Alaris as the personal imaging company’s first chief marketing officer.
Asos launches reassurance campaign after warehouse blaze
Sarah VizardAsos is seeking to reassure customers that its website is back up and running after a fire at its main warehouse in Barnsley damaged stock and forced the online retailer to shut down its website for almost 48 hours.