Coca-Cola is to purchase a stake in energy drink business Monster for $2.15bn (£1.28bn) in a bid to turn the brand into a “leading energy player” worldwide and bolster its dominance of the beverage market.
The National Football League (NFL) has tied with Nike to let fans outside the US purchase custom jerseys for all 32 teams for the first time as part of a wider commercial push to build more year-round appeal for the sport in international markets
A boom in tablet sales helped digital magazines boost their share of total magazine sales in the first half of the year although sales growth has slowed and is failing to offset declines in print, according to the latest industry figures.
Beacon technology took another step towards the mainstream this week with the news that a host of high street retailers including House of Fraser and Bentalls are trialling high tech mannequins.
Asda has hailed the supermarket’s price transparency and consistent messaging for helping it outperform rivals in a challenging second quarter that saw the grocery market fall to its lowest growth in 10 years.
Instagram is stepping up its brand partnerships charge with the appointment of James Quarles from parent company Facebook to the new role of global head of business and brand development.
3D printing was invented in the 1980s but only now is it starting to enter the consumer realm as the technology gets better, cheaper, smaller and more ubiquitous.
Facebook is looking to show advertisers how powerful mobile ads on its service can be in generating sales with the launch of a new reporting tool that lets brands see how people move between devices before they purchase.
Direct Line is to launch a multimillion campaign, featuring Harvey Keitel reprising his ‘The Wolf’ role from Pulp Fiction, that attempts to demonstrate the depth of the insurer’s service to customers.
YouTube is working with football clubs and their sponsors to turn trending data into shareable content throughout the season as part of a wider charge to convince advertisers of the merits of reactive videos.
FMCG company SCA Hygiene is launching a £4.5m marketing push for its Bodyform feminine hygiene brand that will focus on female empowerment as it looks to create an emotional connection with consumers and generate a renewed sense of buzz around the brand.
It was refreshing to see a balanced view of zero-hour contracts (Making flexible staff work for your brand). These contracts are so often vilified in the media yet are crucial not only to experiential agencies but also the staff who work with them. From students working their way through university, jobbing actors and dancers to […]
Mondelez International is reframing the ethical stance behind its Kenco coffee brand to show consumers how their purchases make a difference to farming communities after admitting previous grassroots efforts had no “significant” bearing on purchase decisions.
Twitter has launched a beta version of an interactive data tool that maps out buzz around everyday moments, signalling a much-needed move towards real-time insights.
Barclays is highlighting the parallels between grassroots football and the peak of the sport with a heart-warming TV advert to try to build excitement ahead of the new Premier League season.