GenZ language
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Successful small businesses are investing in growth without breaking the bank.
In the UK, on-the-job training and in-house development programmes are the most common methods of training, but the growth of digital media has meant marketers want ‘smarter training’ that blends social media, mobile and e-learning.
The imminent arrival of the Apple Watch and a phalanx of other smartwatches into the global market was the main topic for debate last week at Baselworld – the annual gathering of the watchmaking industry in Switzerland. There were three very different competitive responses from the Swiss brands in attendance at the event.
HTC is looking to ‘stand out’ with its latest campaign by presenting more focused brand messages, as it looks to revive its loss in smartphone share over the last three years.
I read an interesting article the other week about the attitude of the UK public to digital services – that is, doing their banking, shopping and tax return online rather than in person or using a paper form.
British online fashion retailer Asos has continued its pledge to focus on reducing prices over a push on marketing, with spend down 16% to £26.4m for the six months ending 28 February 2015.
Holidays are as much about switching on as switching off, as consumers now consider technology to be an indispensable travel aid, but travel brands fall behind social media and reviews sites among their favoured online resources.
With the 2015 General Election just over 35 days away, Joanna Geary, Twitter’s head of UK news & government gartnerships, has told Marketing Week why she feels the platform can help generate voters this May.
If the performance marketing industry wants to keep up with the increasing trends of mobile, big data and programmatic, it needs effective strategies for cross-device tracking, channel ‘de-duplication’, attribution and data protection laws, says OMG’s Stephen Rumbelow.
Digital partner marketing is essential to attract new customers and drive profitable sales outside paid search, says Performance Horizon’s Malcolm Cowley. Applying the right software to the right strategy while keeping an eye on the most important asset – customers – is crucial.
Affiliate marketers need to push ahead with commercial models that reward the unsung contribution of the sector, says Affiliate Window’s Kevin Edwards, adding that taking up the non-sales focus of affiliate activity will prove critical in the coming years
Robinsons is positioning itself as the “next best thing” to water as its revamps its brand with a £10m campaign, new packaging and the launch of seven new flavours in an effort to get more consumers drinking squash.