To embrace data it has to be ‘married to the culture of the brand’
Mindi ChahalThe culture of a brand affects the way data is valued in the organisation, says Direct Line’s director of digital, Ash Roots.
The culture of a brand affects the way data is valued in the organisation, says Direct Line’s director of digital, Ash Roots.
Volvo has partnered with Swedish DJ Avicii in its first global campaign in an effort to mark a “new generation” of the brand as it looks to change its image from predictable to “progressive”.
Life at the top of the marketing ladder isn’t all that it seems.
Brands can win over students and potentially create lifelong customers if they get their marketing right to this powerful demographic, delegates at Marketing Week Live were told today.
UK consumers are willing to sell their data for £500 a year despite the fact that 99% have a deep distrust of advertisers, according to a new survey.
The Advertising Standards Authority (ASA) has banned Protein World’s ‘Beach Body’ campaign due to concerns over “health and weight loss claims made in the ad” after receiving hundreds of complaints.