With a growing number of touchpoints across the digital and physical space, marketers are struggling to gain a clear understanding of customer journeys, according to a new report.
With a skateboarding cat, breakfast in bed with the Queen and Apple’s latest gadgets, March’s most watched YouTube ads are an eclectic mix. Campaigns from Lego, Boots and Selfridges feature in the top 10.
Camelot is launching a new brand identity for The National Lottery and its portfolio of games in July after what marketing director Sally Cowdry says has been a “record period and year” for the company.
Labour has reiterated a previous pledge by shadow health secretary Andy Burnham to tackle heavily marketed unhealthy food products, as it set out the plans in its official party manifesto today [April 13].
Mondelez has teamed up with Channel 4 celebrity chefs to launch its first TV campaign for Green & Black’s Organic, the largest ever investment for the premium chocolate brand as it looks to gain a wider following and boost sales by solidifying its position as a “foodie” brand.
Britain’s 15 million active Twitter users will see a prominent notification in their newsfeed urging them to register to vote this week, as the EC makes its final push to secure voters.
Ecommerce brands have only a short time to convince consumers to buy with them before they move on, and any shortfall in the online experience can cost retailers their chance. Here are the things they need to prioritise getting right.
While the success of Frozen has had influence far and wide, it is unlikely fans would associate the film with lingerie. However, Triumph is hoping to appeal to the mothers of Frozen fans with an animated fairytale campaign that suggests happily ever after comes with finding the perfect bra.
Lidl upped its spend on TV and press advertising by 160% to £5.9m, over the four weeks ending 28 March [Nielsen], as it unveiled its first link up with celebrity chef Kevin Love and the latest Lidl Surprises ad to promote its Easter range.
Catch up on the biggest news in the marketing industry over the last seven days.
Although many brands have made delivering a clear purpose a priority, demonstrating a purpose is up to individual employees rather than a brand, according to Glenn Caton, Northern Europe chocolate category VP for Mondelez International.
Mondelez is investing £10m into the launch of “Ritz Crisp and Thin” and a new campaign for the Ritz masterbrand as it looks to balance out a “disproportionate” investment favouring its sweet products in order to grow its savoury snacks business.
As someone who enthusiastically follows party politics, I am eagerly imbibing all general election news at the moment.
Earlier this week Bacardi appointed Akiko Maeda to the newly created role of VP of fashion. Marketing Week caught up with Maeda to chat about the future of fashion partnerships for the spirits company as it looks to tap into what she considers to be a close relationship between the two industries and their consumers.
Whether you have big ambitious but small resources or your marketing budget simply faces another cut, the creative thinking behind successful shoestring principles has something to teach us all.