How Dave Lewis has changed Tesco one year on
His first year was about stability, his second should be about rekindling brand love.
Your guide to the Data Storytelling conference
Here’s our showcase of the Data Storytelling conference on 10 September – find out who to see, who to meet and what you can take away.
How PG tips will make its brand ‘relevant’ in the face of declining tea sales
PG tips is launching a “disruptive” £5m campaign supporting its recent packaging refresh in an effort to address declining tea sales in the UK.
Why Heineken is moving away from its ‘one size fits all’ sponsorship approach
Heineken’s Amstel brand is looking to reach local and regional audiences in Europe through its sponsorship of the UEFA Europa League.
Five things you need to know this week
Rugby, spas and the McWhopper that never was: Marketing Week rounds up the top stories in the industry this week.
Nominate your marketer of the year at the Masters of Marketing Awards
We are looking for your opinions on who has been the stand-out marketer in 2015 – an inspirational leader, capable of showing the power of marketing to the wider business community.
Why CMOs are shifting their focus from customer acquisition to retention
CMOs are shifting their focus and budgets from acquiring new customers to keeping them engaged throughout the customer journey, according to a new study.
Consumer confidence continues to build as retail sales grow
Consumer confidence has maintained its momentum with a three-point increase for August, according to the latest consumer index figures from GfK.
Discover why there’s a data revolution happening in rugby
With the Rugby World Cup due to kick off on 18 September, the Rugby Football Union (RFU) joins the Festival of Marketing line-up to talk about data.
Secret Marketer: Schools need to keep up with the evolving needs of brand owners
As the champagne corks are cleared off front lawns and the tissue boxes replenished, it is perhaps worth analysing the recent A-level results and what they mean for the marketing industry.
Discover the key drivers of growth in today’s marketing landscape
A study has been launched that will seek to determine how successful marketers and brands drive growth in today’s constantly changing and customer-centric marketing world.
What could Facebook’s personal assistant ‘M’ mean for marketers?
From delivering flowers to booking travel, Facebook is taking on Apple’s Siri by introducing its very own personal assistant feature on Facebook Messenger. But how could brands benefit?
Channel 4, ITV and Sky join forces to prove value of on-demand to marketers
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
M&S, Tenzing, WPP: 5 things that mattered this week and why
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
M&S’s shake-up suggests its ‘one brand’ marketing strategy didn’t work
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
P&G looks to even greater marketing efficiency to help tackle disruption
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
