How Dave Lewis has changed Tesco one year on
Sarah VizardHis first year was about stability, his second should be about rekindling brand love.
His first year was about stability, his second should be about rekindling brand love.
Here’s our showcase of the Data Storytelling conference on 10 September – find out who to see, who to meet and what you can take away.
PG tips is launching a “disruptive” £5m campaign supporting its recent packaging refresh in an effort to address declining tea sales in the UK.
Heineken’s Amstel brand is looking to reach local and regional audiences in Europe through its sponsorship of the UEFA Europa League.
Rugby, spas and the McWhopper that never was: Marketing Week rounds up the top stories in the industry this week.
We are looking for your opinions on who has been the stand-out marketer in 2015 – an inspirational leader, capable of showing the power of marketing to the wider business community.
CMOs are shifting their focus and budgets from acquiring new customers to keeping them engaged throughout the customer journey, according to a new study.
Consumer confidence has maintained its momentum with a three-point increase for August, according to the latest consumer index figures from GfK.
With the Rugby World Cup due to kick off on 18 September, the Rugby Football Union (RFU) joins the Festival of Marketing line-up to talk about data.
As the champagne corks are cleared off front lawns and the tissue boxes replenished, it is perhaps worth analysing the recent A-level results and what they mean for the marketing industry.
A study has been launched that will seek to determine how successful marketers and brands drive growth in today’s constantly changing and customer-centric marketing world.
From delivering flowers to booking travel, Facebook is taking on Apple’s Siri by introducing its very own personal assistant feature on Facebook Messenger. But how could brands benefit?
O2 and children’s charity NSPCC have joined forces to tackle child safety online through a series of tools and support for parents.
How brands can exploit consumer engagement that will be ‘off the scale’.
CMOs are seeking additional agencies to address challenges around using data and exploring new channels and devices as their confidence in managing the future of digital drops.