How Dave Lewis has changed Tesco one year on
His first year was about stability, his second should be about rekindling brand love.
Your guide to the Data Storytelling conference
Here’s our showcase of the Data Storytelling conference on 10 September – find out who to see, who to meet and what you can take away.
How PG tips will make its brand ‘relevant’ in the face of declining tea sales
PG tips is launching a “disruptive” £5m campaign supporting its recent packaging refresh in an effort to address declining tea sales in the UK.
Why Heineken is moving away from its ‘one size fits all’ sponsorship approach
Heineken’s Amstel brand is looking to reach local and regional audiences in Europe through its sponsorship of the UEFA Europa League.
Five things you need to know this week
Rugby, spas and the McWhopper that never was: Marketing Week rounds up the top stories in the industry this week.
Nominate your marketer of the year at the Masters of Marketing Awards
We are looking for your opinions on who has been the stand-out marketer in 2015 – an inspirational leader, capable of showing the power of marketing to the wider business community.
Why CMOs are shifting their focus from customer acquisition to retention
CMOs are shifting their focus and budgets from acquiring new customers to keeping them engaged throughout the customer journey, according to a new study.
Consumer confidence continues to build as retail sales grow
Consumer confidence has maintained its momentum with a three-point increase for August, according to the latest consumer index figures from GfK.
Discover why there’s a data revolution happening in rugby
With the Rugby World Cup due to kick off on 18 September, the Rugby Football Union (RFU) joins the Festival of Marketing line-up to talk about data.
Secret Marketer: Schools need to keep up with the evolving needs of brand owners
As the champagne corks are cleared off front lawns and the tissue boxes replenished, it is perhaps worth analysing the recent A-level results and what they mean for the marketing industry.
Discover the key drivers of growth in today’s marketing landscape
A study has been launched that will seek to determine how successful marketers and brands drive growth in today’s constantly changing and customer-centric marketing world.
What could Facebook’s personal assistant ‘M’ mean for marketers?
From delivering flowers to booking travel, Facebook is taking on Apple’s Siri by introducing its very own personal assistant feature on Facebook Messenger. But how could brands benefit?
‘Marketers must beware of over-relying on ROI’
Former Heineken and Sainsbury’s marketer Sarah Warby warns marketers against trying too hard to relate everything back to ROI or risk looking “like an idiot” in front of finance.
Marketers’ frustrations, loyalty, social video ad spend: 5 killer stats to start your week
We arm marketers with all the numbers they need to tackle the week ahead.
‘It literally makes no sense’: Facebook’s top marketer questions why so few CMOs become CEO
Philippa Snare, Facebook’s head of EMEA marketing, says marketers must aim higher because their resilience and experience means they are in a great position to lead successful businesses.
How Audi is bringing creativity to marketing effectiveness
By using econometrics, Audi has found ads that cut-through are three times more efficient at driving orders, making creativity “really key” for the business, a learning it is taking to the rest of its communications.
