Audi uses Bowie’s ‘Starman’ in space-themed Super Bowl campaign

Audi’s Super Bowl will feature late singer David Bowie’s 1972 single ‘Starman’ as its soundtrack as it looks to tell the story of an astronaut, now retired, who rediscovers his “zeal for life” by driving one of the car marque’s vehicles.

The ad, called ‘The Commander’, promotes Audi’s R8 supercar, which the car marque claims is its most powerful car ever with a top speed of 205 miles per hour. Created by Venables Bell & Gillespie, the ad will run in the first quarter of the game on Sunday (7 February).

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