Virgin Money’s CEO Jayne-Anne Gadhia explains how the Virgin brand impacts its communications, why ‘lounges’ are its best marketing channel and how it plans to beat fintech start-ups at their own game.
Virgin Money says it is aiming to ‘seize the moment’ and avoid banking clichés for its new ‘There’s Money and There’s Virgin Money’ television campaign as it aims to build on the momentum gained by its recent IPO.
Festival of Marketing 2015: Anthony Thomson, who is set to disrupt the banking sector when he launches mobile-only Atom Bank later this year, says he “fundamentally disagrees” with the fact that most businesses’ main purpose is to make money.
RBS Group had to make a bold change in its marketing as the old way was ‘fucking up’ its brands, CMO David Wheldon says, as he launches an ambitious new strategy for NatWest that prioritises taking accountability for its own actions, whether good or bad.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.