Channel 4 on the ‘misinformation’ around advertising to young people
Leonie RoderickThe broadcaster says there is still a lot of misinformation when it comes to video advertising to younger audiences.
The broadcaster says there is still a lot of misinformation when it comes to video advertising to younger audiences.
Despite current concerns over brand safety on Google, new research finds it actually improved both in display and video advertising in the second half of 2016.
Lenovo is basing its marketing strategy around communities and participation as it focuses on new areas such as PC gaming and building up its name in smartphones.
LinkedIn’s chief marketer had 20 years of corporate communications experience before taking over as CMO and says content marketing and social media is blurring the line between the two.
Maintaining London’s positions as a global hub attracting global talent key in Brexit negotiations, says ad industry.
Coca-Cola has become the latest FMCG brand to appoint a chief growth officer as it looks to tech, innovation and sustainability as the keys for future success.
There can be no justification for advertising funding abhorrent organisations, even if marketers were hunting for the lowest possible price for their programmatic advertising.
Microsoft’s US marketing chief Grad Conn says marketers are being pushed into martech without knowing how to set up their organisations to manage it but believes that it will enable them to take control of the increasing revenue responsibility they’re facing.
The charity’s work to build up its retail operation has helped boost revenues, introduce the brand to new supporters and shift perceptions.
Google faces damage to both its reputation and revenues but marketers also need to take responsibility for where their ads appear and stop the focus on price over quality in the digital space.
Harry Lang, marketing director at gaming brand Pinnacle, looks back on the first half of his career and lays out everything he wishes he had known from the start, but which he had to learn from experience.
National Geographic, the NBA and Franke Kitchen have their say on why communicating brand purpose to customers is crucial to appealing to a modern, global audience.
Marketers taking on dual roles are being given the opportunity to spread their wings across the wider business and leave their unique stamp on company culture.
Brands such as Adidas, Apple and Ribena dominated February’s top 10, with Nintendo also featuring thanks to buzz around the launch of its new Switch home console.
In the third of our weekly ‘killer stats’ video series, we arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.