How to mastermind a career rebrand
Charlotte RogersUnwilling to be typecast by any one role, marketers are orchestrating strategic career rebrands that not only grow their skillset, but add real value to the business.
Unwilling to be typecast by any one role, marketers are orchestrating strategic career rebrands that not only grow their skillset, but add real value to the business.
Jeff Bezos, Amazon’s founder and CEO, says the move makes good business sense because “millions of people love Whole Foods Market”.
The fast food giant has ended its deal with the IOC three years early, saying the decision is part of its “new global growth plan”.
The marketing news that matters this week including Uber trying to rebuild brand perceptions, the return of Protein World’s marketing director and consumers losing faith in digital media.
David Shing also suggested the era of celebrity influencers was coming to an end.
As print sales fall, media brands are finding news ways to engage younger readers and get different audiences to subscribe.
Price rises are a “last resort”, according to Tesco CEO Dave Lewis, who has led the supermarket giant to a sixth consecutive quarter of sales growth.
The Cannes Lions Festival of Creativity (to give it its full name) is a time for marketers to share new ideas and get under the skin of some of the world’s leading brands. Ahead of what promises to be a jam-packed week, Marketing Week rounds up our top picks of what to see and do.
Unless marketers step up and take the lead, great customer experiences will remain a corporate fantasy.
The media giant says it is changing its sales and partnerships strategy to become more linked up and have a “broader offering” across its different brands.
Facebook is introducing new features that will give marketers more control over where their ads appear, while Sky and Virgin Media are partnering to offer what they hope will be an alternative to digital amid transparency and brand safety issues.
Plus Asia-Pacific’s advertising market to grow 5.6% this year, Thai police raid a click fraud farm.
A new campaign that showcases the credit card brand’s contactless payment solutions is part of a new approach as it looks to talk about both the functional and emotional sides of the brand.
In her new role, Canty will be responsible for NPD, as well as developing Weetabix’s five year innovation and renovation pipeline.
Marketers do not lack the skills needed to work agency side but few make the transition, with loss of control and lower pay cited as two of the main concerns. However, those that make the move have the power to change agency relationships for the better.