Positive discrimination just levels the playing field for talent
Tanya JosephCompanies that actively seek out perspectives that are under-represented will find that rather than compromising on talent they widen the pool.
Companies that actively seek out perspectives that are under-represented will find that rather than compromising on talent they widen the pool.
There has been much speculation about how Facebook might monetise the messaging service since its acquisition in 2014 – with the move coming as Facebook’s own revenue begins to slow.
Dove admits it has made mistakes as it looks to promote diversity, but says that given 70% of women don’t feel represented in advertising it is an issue more brands must tackle.
Estée Lauder’s first customer engagement and retail boss explains why the new role was necessary and how a focus on consumer insight is boosting innovation and the consumer experience both online and offline.
The government is keen for businesses, particularly SMEs, to export goods as the UK readies to leave the EU, so what are the challenges and what role should marketing play?
The 30-year-old retailer has only had a customer experience team for just over a year, meaning the man leading the job has had plenty of ‘stitching’ and ‘welding’ to do to make sure it is fit for the future.
The fashion brand’s new chief customer officer has had 17 years to perfect his marketing game, and there is clearly no shortage of things for him to do to put that to the test.
The UK’s advertising watchdog has banned two ads from Volkswagen after it ruled they encouraged irresponsible driving and exaggerated the benefit of the vehicle’s safety features.