Marketoonist on the ROI of marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The big FMCG companies might still get the kudos from marketers, but on results, innovation, insight and diversity they have taken their eyes off the ball and let nimble disruptors in.
While other price comparison sites are looking to attract customers with 2-for-1 cinema tickets or reward schemes, MoneySuperMarket hopes a focus on making its service more useful outside of price comparison will increase loyalty.
We arm you with all the marketing-related numbers you need such as: the UK experiences its 19th consecutive quarter of ad spend growth and Britain sees 1.5 million new car registrations in 2018.
Nooyi will be replaced by PepsiCo president Ramon Laguarta, who has previously held roles in marketing and led PepsiCo’s European business, as it faces the challenge of shifting consumer tastes.
New research by Mention-Me finds that 71% of consumers prefer to discover brands themselves via channels such as friend’s recommendations, browsing in-store or online searches, than from traditional forms of push advertising, with endorsements acting as a valuable tool to spark discovery.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
If you have 10 minutes on your commute, that can be enough time to get in a few minutes of meditation before the working day begins.
The marketing industry has revolved around FMCG for the last 40 years, but there is a growing feeling that the old way of doing things isn’t as relevant in modern marketing.
Has the FMCG sector lost its crown as the best place for a marketer to learn their trade, as technology boosts the need for experience of faster-paced environments?
Catch up on all the week’s marketing news including M&S’s plan to train its marketers in data science, WhatsApp move to make money and the innovation gap among UK marketers.
Facebook has been without a marketing boss since Gary Briggs left earlier this year, but with mounting challenges following the fallout from the Cambridge Analytica scandal and questions over its role in Russian interference in elections it is now looking to beef up its marketing leadership.
Dawe is tasked with leading all Pret’s marketing activities, as well as overseeing its digital transformation as ecommerce becomes a bigger part of its business.
With numerous high profile events on the way over the next year, new data reveals a tangible – and gender balanced – interest in women’s sport across the UK. So why are brands still hesitating to get involved?
The only way to achieve sustainable short- and long-term growth is to balance targeted activation with brand building aimed at the whole market – it’s not either-or.