Waymo first to test fully driverless cars as it focuses on ‘shared mobility’ future
Thomas HobbsGoogle’s autonomous car division is the first in the world to put fully self-driving cars on the road without a safety driver.
Google’s autonomous car division is the first in the world to put fully self-driving cars on the road without a safety driver.
Facebook is hoping to make it easier for brands to use Messenger for customer service as it looks to provide a more efficient alternative to call centres.
The tech giant’s head of virtual reality believes the way the technology isolates a user is currently the biggest barrier preventing it from becoming a more mainstream success.
The Irish airline’s marketing boss Kenny Jacobs says while the media described the situation as “chaos” in fact affected customers “weren’t too upset”.
Generation Exchange: Hostelworld’s Ottokar Rosenberger believes young marketers need to shape their own roles to avoid a Gen X versus millennials situation.
The ‘big four’ supermarket has shown signs of recovery over recent months and its top marketer says confidence is returning to the brand’s advertising.
The airline says its deal with Manchester United is helping it reposition around quality and reliability.
As it launches an elf-filled Christmas campaign, Argos says it isn’t interested in making emotional festive ads like John Lewis.
As the big four supermarket notches up its eighth consecutive quarter of sales growth, its CEO David Potts says the brand is feeling ‘chipper’ heading into Christmas.
While this might sound like good news for retailers, GfK warns that the trend is more “worrying than reassuring” as pressure on consumer spending grows.
Former Sainsbury’s retail and operations director Roger Burnley is set to take the reins.
With spend set to surpass £320m this year, Halloween has become an occasion retail brands can’t afford to ignore.
Snatch, a new augmented reality mobile game positioning itself as the ‘Pokemon Go for brands’, is confident it can quickly hit one million downloads.
The beauty and wellbeing retailer’s chief digital officer says he wants to give its most loyal customers “more instant benefits”.
Catch up on all the week’s big marketing news including Thomson finally rebranding as TUI and a Bodyform ad attempting to normalise periods.