Banc to take on Lib Dem account

The Liberal Democrat Party is working with Banc on its creative advertising campaign for the next General Election.

The party is also talking to Bournemouth media agency GJR Advertising about handling its media buying account.

Liberal Democrats director of communications David Walter says: “The Liberal Democrats will fight a positive campaign which does not underestimate the intelligence of the electorate. Banc is in tune with our approach. The agency’s track record, experience and flair are of enormous value to us.”

In the previous General Election, the Liberal Democrats used a creative team put together from a pool of experienced individuals well disposed towards the party.

The Tories also launched an advertising blitz this week with a £1.5m poster campaign created by Yellow M.

These are a series of executions all leading with “You paid the tax”and go on to attack Labour’s performance on NHS waiting lists, teacher and police recruitment and train efficiency.

The Labour Party has yet to unveil its campaign, which is being created by TBWA/London.

Recommended

ITV advertising revenues plunges

Marketing Week

ITV advertising revenues are set to plummet by up to nine per cent in January and February compared with the same period last year. The dip – a disappointment for ITV owners Granada Media and Carlton and a worrying indicator for the whole ad industry – comes after a record year when revenues were bolstered […]

Digest

Marketing Week

McCann-Erickson New York has been appointed to handle Burger King’s US adult advertising account. The decision is not expected to affect UK incumbent Lowe Lintas.

Digest

Marketing Week

The Scottish Rugby Union has appointed The Bridge to handle its TV and press advertising for its six-nation tournament in autumn this year. The account is believed to be worth £1m.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now