Burton’s Biscuits takes Wagon Wheels relaunch message in-store

In-store activation is playing a vital role in Burton’s Biscuits’ relaunch of the iconic Wagon Wheels brand.

Wagon Wheels

The end of this month sees the launch of Choccie Dodgers accompanied by innovative in-store media, including talking shelf barkers.

David Costello, category and activation controller at Burton’s Biscuits, will be taking to the stage at the In-Store Show at Marketing Week Live in June to explore how to engage shoppers with new product development.

His session is under the banner ‘Delivering Successful In-Store Execution of NPD across Major Retailers and Increasing Shopper Engagement via launch of NPD’.

Burton’s Biscuits in-store activity supports an innovative £2m TV campaign based around a talent contest between the Jammie, Toffee and Choccie monkeys.

There will be two further innovation launches within its core brands later in the year.

The In-Store Show, part of Marketing Week Live, takes place at London Olympia on 27 and 28 June and is free to attend for registrants. Find out more here.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now