For brand safety, look to insight not algorithms
Tanya JosephBrand safety is not a new problem but businesses need to be even more vigilant in the digital world.
Brand safety is not a new problem but businesses need to be even more vigilant in the digital world.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Glenfiddich and Hendrick’s owner William Grant & Sons is pioneering a two-year in-house training programme to equip its marketers with new skills and raise the profile of marketing across the business.
We round-up all the marketing news that matters around the world this morning.
Marketing attribution nearly always excludes inconvenient data or pointlessly analyses events you can’t influence, but with long-term goals and the right audience insights it could work much better.
Learn why social is now an established channel for customer acquisition, retargeting and engaging existing customers to support retention programmes.
With McDonald’s pulling its latest ad after just four days following consumer complaints, are more brands bowing to the pressure of social media and canning their creative to prevent further brand damage?
Heineken is rolling out its first non-alcoholic lager as younger generations opt for healthier beverages, but faces a challenge convincing consumers of its taste merits.
McDonald’s gets in hot water for an ‘insensitive’ ad and Unilever toasts more growth for its sustainable brands.
From training staff to driving one-on-one brand engagement, Adidas, Just Eat and HTC are using chatbots in very different ways, but each is learning rapidly about the opportunities they could offer.
With Labour, the Liberal Democrats and the Conservatives each releasing their General Election 2017 manifestos this week, Marketing Week breaks down the key takeaways for marketers.
Burberry says the marketing around the launch of its DK88 bag marks a “real shift” in how it thinks about and invests behind product.
Asda slowed its rate of decline in its first half but still has a lot of work to do if it wants to make up for market share losses.
Plus IAB plans to swap the term ‘programmatic’ for ‘automation’ and Unilever buys Quala brands to help drive growth in South America.
Unilever’s ‘Sustainable Living’ brands, which include Hellmann’s, Dove and Ben & Jerry’s, delivered more than 60% of the company’s growth in 2016.